BOSTON, MA--(Marketwire - November 18, 2008) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the availability of a new online digital prototyping assessment tool. Digital Prototyping software enables a realistic 3D simulation to optimize and validate a product before it is built, reducing the number of physical prototypes.

The tool, which utilizes Aberdeen's primary research in product innovation, helps companies identify their biggest product development challenges, compares their design practices to industry benchmarks, and quantifies potential time and cost savings by adopting Best-in-Class capabilities. The simple assessment, based on Aberdeen's unique PACE™ research methodology, steps through the product development process to determine where an individual company excels and helps identify opportunities for improvement.

By completing a 10-minute online survey, users receive a personalized summary of how they compare to other organizations as well as custom tailored next steps to improve their development process. The tool makes recommendations by comparing responses to prior Aberdeen research that identified design and engineering best practices exhibited by Best-in-Class companies.

Aberdeen collaborated on this project with Autodesk, a company known for its broad portfolio of Digital Prototyping software, to provide counsel on specific product design and development technologies that can help companies achieve the best practices that Aberdeen has identified. The recommendations also include individualized cost and time savings that could be realized by adopting these practices.

"Aberdeen Group has developed a straightforward online tool that can help companies rapidly evaluate their own product development process," said Brenda Discher, senior director, Manufacturing Solutions at Autodesk, Inc. "Not only does this new assessment tool help identify where the biggest pain points are, it provides actionable advice to achieve the time and cost savings that companies need to build better products faster."

"Aberdeen is pleased to provide organizations with guidance to improve their product development process," said Stephen Gold, President of Aberdeen. "The Assessment Tool Series offers a unique opportunity for organizations to leverage our benchmark research in a highly personalized way."

For more information about the online Digital Prototyping assessment tool, visit:

To access a complimentary copy of recent Aberdeen research, see:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries.

© 2008 AberdeenGroup, Inc., a Harte-Hanks Company
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Boston, Massachusetts  02210-1928
Telephone: (617)854-5200
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Contact Information: Media Contact: Adam Hollander Aberdeen Harte-Hanks (617) 854-5290