OneWebHosting.com Offers 5 Key Tips for Business Owners on How to Use Your Website to Survive and Thrive; Available as a Resource to Discuss Using the Downturn to Your Advantage
1. Automate administrative business processes using your website Most businesses have back end administrative processes that they use to run their business. These processes often involve customer input collected through registration forms, application forms, surveys, and other tools. Use your website to automate these processes by placing them online. By automating manual administrative processes using your website, you'll reduce the amount of time needed to manage this data, freeing you to focus on more important things like sales and marketing. 2. Use your website to expand beyond your geography The geographic reach of the internet is often overlooked. For the first time, small businesses can compete nationally, even globally, with much larger businesses. If your business is geographically bound, you might think about offering a product that is not. This can diversify your business and increase the return on investment for your website. 3. Create and maintain a dialogue with your customer base Take advantage of new communication tools the web provides like forums, blogs and email marketing. Businesses that maintain a dialogue with their customer base fare much better during downturns. For example, you can use a company blog to share tips and advice about running your business. By maintaining regular contact with your customers, you remain on customers' minds when they decide to buy again. 4. Take advantage of macro trends like "death of the phonebook" These days, more people are using Google Maps to find local services. Google Local (google.com/local/add) has the largest reach. List your website with the local online directories. By being listed on local directories, you can capture your share of local searches at no charge and profit from the "death of the phonebook." 5. Narrow your focus If you are new to e-commerce, narrow your focus. Small business owners often want to get all their products online and spend too much initially getting started. Start with a small sampling of your most profitable products. This will allow you to test the waters for your product online. Once your website is producing revenue, you can reinvest the profits to expand your website.About Tem Balanco and OneWebHosting.com Tem Balanco is co-founder and CEO of Sacramento, CA-based OneWebHosting.com. Tem immigrated to the United States from South Africa in 1986. He has lived and worked in Sacramento, California, since that time. In 1997, at the age of 25, Tem started UniqueWeb, offering custom web design to Sacramento businesses. Although business was doing well, the summer of 2001 brought the .com collapse and tighter budgets for design clients. Tem joined forces with his brother, Tony Balanco, to found OneWebHosting.com. They expanded the offerings of UniqueWeb by adding web hosting services. And unlike other local web design companies that went out of business that year, Tem and Tony quickly transitioned their focus and continued and grew the business. Today, OneWebHosting.com provides an all-inclusive solution for web design and hosting. The company hosts over 10,000 small business customers nationwide and in several countries including Mexico, Japan and the UK. OneWebHosting.com is profitable, debt-free and focused on high-quality customer service. All five of the company's employees and all servers and equipment are located in OneWebHosting.com's Sacramento data center. More information can be found at www.onewebhosting.com
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