-- New research showing how investments are shifting from traditional marketing to social media marketing; -- Strategies to build metrics into your social media marketing to prove your investments are working; -- Examples of award-winning applications that delivered impressive and highly measurable results.In his role as a Vice President at Forrester Research, Bernoff is responsible for Web 2.0 and social computing technologies and is one of America's most prominent and frequently quoted thought leaders in the social media space. His research focuses on blogs, wikis, RSS, social networking, podcasting, mashups and the impact of emerging technologies on technology vendors and their customers. Bernoff is also the co-author of "Groundswell: Winning in a World Transformed by Social Technologies," a comprehensive analysis of corporate strategy for dealing with social technologies like blogs, social networks and wikis. Interested attendees can register for the webinar here: http://tinyurl.com/5rh2zu. About Awareness Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts. Find out more at http://www.awarenessnetworks.com.
Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388