Healthwise(R) Ix(R) Conversations Win 2008 Award From DMAA: The Care Continuum Alliance
Innovative Technology Advances Disease Management
BOISE, ID--(Marketwire - November 24, 2008) - Healthwise Information Therapy (Ix) Conversations
-- multimedia virtual coaching programs that help people make better health
decisions -- won today the 2008 Outstanding Technology/Innovative Tool
Award from DMAA: The Care Continuum Alliance.
The DMAA program recognizes outstanding achievements in the science and
practice of population-based chronic disease care. Healthwise Ix
Conversations, along with 6 entries for the Outstanding
Technology/Innovative Tool category, were evaluated on seven core criteria:
commitment, program design, implementation, innovation, outcomes-based
orientation, scope and potential impact, and vision/leadership.
A new tool for health plans, providers, portals, and disease management
organizations, Ix Conversations help health care consumers self-manage
major health issues like heart disease, diabetes, asthma, healthy weight,
and smoking cessation. Each Ix Conversation is uniquely engaging. Adapted
from the computer-gaming industry, Ix Conversations make learning about
complex health issues and making behavior changes easier and, when
appropriate, entertaining.
"Interactive tools that help people do more for themselves and ask for the
care they need can reduce costs, improve quality, and ease staffing
shortages," said Donald W. Kemper, Healthwise founder and CEO. "The DMAA's
recognition of Healthwise Ix Conversations as the winner in outstanding
technology and innovation confirms that people can make better health
decisions with virtual coaching tools."
Each Ix Conversation guides people through a series of questions about
their conditions using voice, animations, and multimedia effects. For
example, the Ix Conversation on Beta-Blockers to Prevent Another Heart
Attack uses an animated character, "Nora (short for Noradrenaline)," to
explain what happens after a heart attack and how beta-blockers prevent
future heart attacks. The product also uses motivational interviewing and
evidence-based behavior change science proven effective in psychological
counseling to inspire people to commit to action plans.
Ix Conversations use a Web-based, Flash design with an intelligent playback
engine that loads and streams audio, graphics, and animation files. The
complex, multipath technology structure responds to a person's input to
create a unique experience and provide just the information the person
needs and wants.
Ix Conversations can support existing disease management programs, by
reaching more patients at a low cost and helping nurse coaches increase
patient knowledge and confidence. They can be placed on consumer portals,
health plan Web sites, or hospital portals. And Ix Conversations can be
prescribed by a health care provider through links in a secure e-mail, or
programmed on kiosks in waiting rooms or other locations. Ix Conversations
help people find their own unique motivation and path to behavior change on
these topics:
-- Getting Active
-- Healthy Eating
-- Healthy Thinking
-- Healthy Weight
-- Quitting Smoking Again
-- Sleeping Well
-- Asthma and Controller Medicines
-- Beta-Blockers to Prevent Another Heart Attack
-- Daily Aspirin to Prevent Heart Attacks
-- Diabetes and A1c testing
-- Dealing With Low Back Pain