BEVERLY HILLS, CA--(Marketwire - December 1, 2008) - Curv Entertainment Group, Inc. (PINKSHEETS: CEGO), a leading producer of original mobile entertainment, announced today the BETA launch of its latest mobile web project called ITGIRL.MOBI.

ITGIRL.MOBI is the only mobile social networking forum developed exclusively with the popularity of texting amongst high school students in mind. Channeling the overwhelming success of television shows such as the CW's "Gossip Girl", ITGIRL.MOBI enables students across North America and beyond to post pictures and comments in real time from any mobile device and select to be alerted when your post is commented on. Whether sharing beauty tips or leaking a picture of your schools' "ItGirl" cheating on her boyfriend in a hideous outfit, this site takes teenage voyeurism to a whole new level. Be nice ladies, you never know what "ItGirl" might have to say about you.

About Curv Entertainment Group:

Curv Entertainment Group, Inc. is a mobile entertainment company that strives to deliver consumers a more dynamic, interactive and fun mobile experience with the creation and deployment of interactive mobile websites, text and email services, mobile communities and destinations with photo, music and video sharing capabilities, custom-built mobile applications and entertainment content like music and video for mobile phone distribution on all major U.S. & Canadian Carriers and around the world.

Curv Entertainment Group is publicly traded Over the Counter under the ticker symbol "CEGO."

Forward-Looking Statement:

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "ACT"). In particular, when used in the preceding discussion, the words "plan," "confident that," "believe," "expect," "intend to" and similar conditional expressions are intended to identify forward-looking statements within the meaning of the ACT and are subject to risks and uncertainties, and actual results could differ materially from those expressed in any forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.

Contact Information: Contact: Curv Entertainment Group, Inc. Russell Stuart CEO Tel: 310-728-6707 Email: