Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388
Awareness, Inc. and Customer Sg2 Recognized for Social Media Marketing Efforts
Society for New Communications Research Gives Kudos to Awareness-Built Online Community
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - December 2, 2008) - Today, Awareness, Inc., the social media marketing
company, announced that Awareness and customer Sg2, a leading global health
care intelligence company, were recently recognized by the Society for New Communications
Research (SNCR). Awareness and Sg2 were commended for excellence in
external communications, a category that lauds online
communities that facilitate company engagement with an outside
audience, including customers, partners and prospects.
The Sg2 Community, which is powered
by Awareness' on-demand Social
Media Marketing Platform, is an ideal mix of an open and interactive
Web 2.0 community. It facilitates communication between health care
professionals around the world, but at the same time is secure enough to
allow the sharing of oftentimes highly sensitive health care related
information. The SNCR Excellence in New Communications Awards gave
commendation for the overall success of the Sg2 online community and its
demonstration of the value that social media marketing can bring to a
business.
"Our social media efforts have been very successful in terms of engaging
our members and enabling them to dialogue with each other," said Aaron
Schwartz, vice president of Sg2. "Within six months of the launch of our
community, more than 10,000 health care professionals from over 1,100
hospitals and health care organizations registered. The community has also
had traction with numbers of people who are not even Sg2 clients, which
demonstrates its broad appeal and the real value it offers to the health
care industry. We're excited about the opportunities social media has
presented and honored to have our efforts recognized."
"Sg2 has leveraged the Awareness Social Media Marketing Platform in all the
right ways in order to engage with their members and create an open but
secure place that stakeholders in the health care community can go to share
information and ideas," said Eric Schurr, vice president of marketing and
direct sales, Awareness. "As social media becomes an increasingly important
part of marketing efforts, it is important to recognize successful case
studies and we are proud to part of SNCR's awards program."
The SNCR Excellence in New Communications Awards program honors
individuals, corporations, nonprofit organizations, educational
institutions, and media outlets that are pioneering the use of social
media, ICT, mobile media, online communities, virtual worlds, and
collaborative technologies in the areas of business, media, journalism and
professional communications, entertainment, education, social initiatives,
government and politics. This year the Society's Fellows reviewed nearly
100 case study submissions.
About Awareness
Awareness builds online communities for companies who want to leverage
social media marketing to engage with their customers, build their brand,
and increase revenues. An early leader in enterprise social media,
Awareness works with some of the world's most respected companies,
including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform
their marketing and create deeper relationships with customers. The
Awareness solution features an on-demand Social Media Marketing Platform
that combines user-generated content and social networking with security
and control. Awareness also provides strategic guidance, best practices,
and expert services to design, implement, and manage social communities.
Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is
headquartered in Waltham, Massachusetts.