Contact Information: Contact: Raksha Varma LaunchSquad 415-625-8555 insideview@launchsquad.com
Synq Solutions Adopts InsideView to Optimize Sales Team Performance
SalesView Helps Atlanta-Based Marketing Communications Company Improve Customer Engagement, Leverage More Efficient CRM Strategy
| Source: InsideView
SAN FRANCISCO, CA--(Marketwire - December 2, 2008) - InsideView today announced that Synq
Solutions, a leading provider of merchandising, training and marketing
solutions, has implemented InsideView's unique on-demand Sales 2.0
application, SalesView, to equip its sales force with relevant intelligence
on target accounts and maximize sales team productivity. SalesView, a
leading Sales 2.0 application, combines social Web technologies and
intelligence living across the Web with strong CRM mash-ups to arm sales
teams with the insights needed to unearth profitable leads and close
opportunities.
Synq's decision to integrate SalesView stemmed from their objective to
improve the quality of their sales contact database, as well as to increase
adoption of Microsoft Dynamics CRM by giving the sales team a good reason
to interact with the tool on a regular basis. InsideView's tight
integration into Microsoft Dynamics CRM, the CRM solution currently
deployed at Synq, was a key factor in choosing SalesView, as their sales
teams can now receive news alerts, relationship analysis and real-time,
intelligently aggregated research results from across the social Web
directly within the CRM application already being deployed.
"We wanted to drive CRM adoption not just based on senior management
mandate but by making the tool more valuable for the sales team," said
Glenn Haertel, executive vice president at Synq Solutions. "SalesView
brings a powerful layer of new capabilities, validation and relevant
information directly into our CRM solution, which is a vital improvement
during these challenging economic times."
Additionally, Synq chose to adopt SalesView due to the amount of time saved
by infusing relevant industry news and updates into target account profiles
and the credibility gained with prospects due to increased knowledge
provided by the application. Synq's senior management team will also
implement InsideView's comprehensive, real-time intelligence to gain
competitive insights and stay abreast of industry trends.
"We are very excited to be bringing high-performance Sales 2.0 technology
into Synq's daily sales and sales management process," said Rand Schulman,
chief marketing officer at InsideView. "Synq recognizes the need to harness
the incredible amount of data that is living on the social Web into their
daily sales and research process, and we are excited to have such an
innovative company integrate SalesView into its sales strategy."
InsideView, a Sales 2.0 thought leader, maximizes sales team productivity
by delivering a one-stop shop for your prospecting needs and accelerates
the sales cycle by enabling sales people to call the right prospects at the
right time. InsideView's pioneering Business Search and Intelligence
application, SalesView, brings together social data with enterprise-grade
business search and intelligence capabilities to help sales teams automate
prospecting and ultimately close more deals. SalesView presents relevant
customer data discovered and distilled through web harvesting, specialized
research providers and social networks, within the familiar context of
enterprise applications like sales force automation systems.
About Synq Solutions
Synq Solutions is the nation's premier provider of merchandising and
marketing solutions to some of the most recognized and respected brands in
the world. Synq's expertise is the integration of technology with print
production, fulfillment and distribution. Synq Solutions supplies and
delivers precise, personalized marketing and promotional support -- right
down to the individual store or field sales professional -- to help local
markets deliver on their revenue goals without the wasted expense of
over-production or needless shipping. Synq operates facilities located in
the East and West corridors that are strategically placed to service the
needs of their regional and national clients. Throughout Synq's 75-year
heritage, they have been a pioneer in print and fulfillment solutions. For
more information, visit www.synqsolutions.com.
About InsideView
InsideView is a pioneer in on-demand Sales 2.0 applications, combining
social Web technologies and intelligence living across the Web with strong
CRM mash-ups to arm sales teams with the insights needed to discover
profitable leads and close opportunities. InsideView's revolutionary Sales
2.0 platform enables automatic discovery and analysis of relevant personal,
professional and corporate data, resulting in meaningful intelligence and
customer engagement opportunities within the context of specific business
processes. InsideView applications institutionalize repeatable,
collaborative, and customer-enabled processes to drive sales productivity -
- automating prospecting, accelerating sales cycles, and ultimately,
resulting in more closed deals. The company is privately held and venture-
backed by Emergence Capital Partners, Greenhouse Capital Partners and
Rembrandt Venture Partners. InsideView's sales force automation partners
include Salesforce.com, Oracle Microsoft, SugarCRM and Landslide
Technologies. InsideView's customers include Advantage Human Resources
Inc., Ariba, Herman Miller, LucidEra, MJM Creative Inc., Omniture, Rearden
Commerce, SuccessFactors and SynQ Solutions. Founded in 2005, InsideView is
headquartered in San Francisco, California. For more information, visit
www.insideview.com.