Kevin Rudolf Rocks Virtual World Entropia Universe With His Global Smash Hit "Let it Rock" Featuring Lil Wayne
| Source: Entropia Universe
GOTHENBURG, SWEDEN--(Marketwire - December 3, 2008) - MindArk PE AB, developer of Entropia
Universe, the #1 virtual world with a real cash economy, today announced
they have licensed the mega hit "Let it Rock" by Kevin Rudolf featuring
Lil Wayne. The virtual world developer plans to use the song to herald in
the next generation virtual world experience as Entropia Universe crosses
over to the CryENGINE®2's cinematic graphics engine in 2009. MindArk
plans to host a competition inside Entropia Universe to find the best
user created music video to "Let it Rock!" The winner will receive a
highly prized virtual treasure as their reward, details can be found at
www.entropiauniverse.com. MindArk also plans to use the song with
exclusive promo videos that will feature the stunning new graphics at
exhibitions, conferences and web sites.
David Simmonds, MindArk's director of business development, states that
it is the lyrics in "Let it Rock's" chorus, "Because when I arrive, I
bring the fire, make you come alive, I can take you higher ... Let it
Rock! Let it Rock! Let it Rock!" that capture the spirit, excitement and
anticipation surrounding the Entropia Universe CryENGINE®2 graphics
upgrade.
Entropia Universe, a free-to-play virtual world with a gigantic market in
player-to-player micro transactions is one of very few financially
successful virtual worlds, and saw a turnover of more than $400 Million
US Dollars between users in 2007.
In 2009 with the introduction of the CryENGINE®2 Graphics Engine,
Entropia Universe transitions into a full-fledged virtual world platform
with the launch of a variety of new planets developed by independent
developers including "Kevin's Wasteland," a Zombie infested urban
battleground that will be home to B.A.M.F HQ, Artist and Producer Kevin
Rudolf's virtual corporate headquarters. His fans will have the
opportunity to hear new music fresh out of the studio and to collect top
of the line B.A.M.F virtual merchandise, such as the blinged-out ZK1
Zombie Splatter Gun. "I decided to go virtual to launch my B.A.M.F brand
because a custom diamond encrusted shotgun is not something you're gonna
find in Macy's, but in Entropia Universe it could easily have a $10,000
US price tag. I've partnered with NEVERDIE Studios to launch the very
first luxury virtual goods empire," said Rudolf, who hooked up with
NEVERDIE through his "Great Escape" co-writer Cheri London.
"Let it Rock," featuring Lil Wayne, is the first single off of Rudolf's
Debut album, "In the City" from Cash Money Records/Universal Republic.
"Let it Rock" has received 60 million plays on Rudolf's MySpace page and
the video has eight million views on YouTube. It is certified platinum in
the US and Canada, selling over 1.5 million digital copies in the US. The
song is due for release in the UK on December 29th.
Listen to and download "Let it Rock" at
http://www.myspace.com/kevinrudolfmusic.
About MindArk and Entropia Universe
Entropia Universe is an expanding entity of interoperable 3D virtual
worlds based on the proprietary Entropia Universe Platform. Each virtual
world takes the form of a planet(s) within the virtual Entropia Universe.
The Entropia Universe Platform contains full support for secure
micro-transactions in real-time, rich media viewing, transactions with
real and virtual items, MMOG entertainment and social interaction between
global participants. Its virtual currency, the PED, has a fixed exchange
rate of 10:1 with the US dollar.
The Entropia Universe Platform has been developed over 10 years at a cost
of more than $40 million. Commercially launched in 2003, MindArk's planet
Calypso has been generating profit since 2004 and has served as a vehicle
for fine tuning the platform's business model and functionality. During
2007, the Entropia Universe Platform provided a secure and stable venue
for more than $400 million of user-to-user transactions. Today, Entropia
Universe has more than 780 thousand registered accounts from over 200
countries.
The Entropia Universe Platform offers a complete solution for virtual
planet creation and maintenance, and for premium content production.
For more information, please visit www.mindark.com and
www.entropiauniverse.com.
About Kevin Rudolf
Kevin Rudolf is an American Pop singer-songwriter, guitarist, and record
producer. He is signed to Cash Money Records/Universal Republic Records.
Born in New York City, he is currently based out of Miami. Rudolf's debut
single "Let it Rock" has sold over one million copies in the USA and his
debut album "In the City" was released in the US on November 24th. Rudolf
has worked with many artists as either a producer, writer or guitarist,
including Nelly Furtado, Timbaland, Black Eyed Peas, Lil Kim, LL Cool J,
Justin Timberlake, David Banner, Lil Wayne, Ludacris and Nas.