Contact Information: Contact: Samantha Fields Marketing Supervisor (215) 712-5143
Dorman(R) Announces the Launch of New Virtual Tradeshow
| Source: Dorman Products, Inc.
COLMAR, PA--(Marketwire - December 10, 2008) - Dorman Products (NASDAQ : DORM ) today announced
the launch of their new Virtual Tradeshow on the heels of the 2008 AAPEX
(Automotive Aftermarket Products Expo) Show. This Interactive Tradeshow
Experience allows Dorman to deliver its AAPEX booth straight to visitors'
computers via an easy-to-use, web-based tool.
The environment creates a virtual experience second only to actually
walking through the Dorman booth at AAPEX. Site visitors can navigate
Dorman's comprehensive exhibit of new categories, product line expansions,
timesaving kits and innovative revenue opportunities. The new Virtual
Tradeshow provides wide-ranging product coverage and is accessible 24 hours
a day, 7 days a week.
To experience the Virtual Tradeshow, please visit:
www.DormanVirtualTradeshow3.com. Visit as often as you like and be
continually updated with the latest products from Dorman. This new web tool
allows Dorman to update the "booth" in real time, as new products are
introduced.
Gerard Yanuzzi, Director of Marketing, said, "Dorman is known for its
industry firsts, and we continue with that tradition by launching what we
believe to be the industry's first virtual tradeshow. Our AAPEX tradeshow
booth is a highlight for the thousands that attend the show each year. We
know that due to recent economic conditions, many of our valued customers
were unable to attend the event this year. So, we are bringing our AAPEX
booth to them -- with access available around the clock."
Dorman Products, Inc. is a leading supplier of automotive products and home
hardware to the automotive Aftermarket and mass merchandise markets. For
more information about Dorman, the company's website can be accessed at
www.DormanProducts.com.
Forward looking statements in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from
those projected. Readers are cautioned not to place undue reliance on these
forward looking statements which speak only as of the date hereof. Factors
that could cause actual results to differ materially include, but are not
limited to, those factors discussed in the Company's 2007 Annual Report on
Form 10-K under Item 1A - Risk Factors.