Virtual World Entropia Universe Makes History Hosting a Music Video Competition With Prizes Valued Over $30,000
| Source: Entropia Universe
GOTHENBURG, SWEDEN--(Marketwire - December 10, 2008) - MindArk PE AB, developer of Entropia
Universe, the number one virtual world with a real cash economy, today
announces the grand prize in a new music video competition that will
incorporate recently licensed mega hit "Let it Rock" by Kevin Rudolf
featuring Lil Wayne. Video and Movie makers of all levels have the
opportunity to create a machinima music video using Entropia Universe
graphics and part or all of the "Let it Rock" song for a chance to win a
valuable virtual prize including a Unique Land Area as well as a Full Set
of Unlimited Supremacy Armor, together valued at over $30,000 USD. The
competition coincides with the exciting transition within Entropia Universe
to the new CryENGINE®2's cinematic graphics engine in 2009.
David Simmonds, MindArk's director of business development, states, "We
really wanted to inspire and motivate the most creative minds within
Entropia to use our new CryENGINE®2 graphics to produce amazing content
for a music video. This is a groundbreaking contest, as it marks the first
time a virtual world has offered a virtual prize with such a high market
value in real currency. We anticipate a surge of machinima, in general,
throughout Entropia Universe and see this as the first major step. With
such valuable prizes on the line we expect scores of entrants and are
looking forward to creative and visually stunning videos."
To enter the contest, Entropia Universe players should upload their music
videos to YouTube between now and February 14, 2009 with the headline
"Entropia Let it Rock:" followed by a unique title. For a complete list of
submission details, please visit
http://mindark.com/news-1/archive/machinima-music-video-com-1/index.xml.
"Let it Rock," featuring Lil Wayne, is the first single off of Rudolf's
debut album, "In the City" from Cash Money Records/Universal Republic. "Let
it Rock" has received 60 million plays on Rudolf's MySpace page and the
video has eight million views on YouTube. It is certified platinum in the
US and Canada, selling over 1.5 million digital copies in the US.
About MindArk and Entropia Universe
Entropia Universe is an expanding entity of interoperable 3D virtual worlds
based on the proprietary Entropia Universe Platform. Each virtual world
takes the form of a planet(s) within the virtual Entropia Universe.
The Entropia Universe Platform contains full support for secure
micro-transactions in real-time, rich media viewing, transactions with real
and virtual items, MMOG entertainment and social interaction between global
participants. Its virtual currency, the PED, has a fixed exchange rate of
10:1 with the US dollar.
The Entropia Universe Platform has been developed over 10 years at a cost
of more than $40 million. Commercially launched in 2003, MindArk's planet
Calypso has been generating profit since 2004 and has served as a vehicle
for fine-tuning the platform's business model and functionality. During
2007, the Entropia Universe Platform provided a secure and stable venue for
more than $400 million in user-to-user transactions. Today, Entropia
Universe has more than 790 thousand registered accounts from over 200
countries.
The Entropia Universe Platform offers a complete solution for virtual
planet creation and maintenance and for premium content production.
For more information, please visit www.mindark.com and
www.entropiauniverse.com.
About Kevin Rudolf
Kevin Rudolf is an American Pop singer-songwriter, guitarist, and record
producer. He is signed to Cash Money Records/Universal Republic Records.
Born in New York City, he is currently based out of Miami. Rudolf's debut
single "Let it Rock" has sold over one million copies in the USA and his
debut album "In the City" was released in the US on November 24th. Rudolf
has worked with many artists as either a producer, writer or guitarist,
including Nelly Furtado, Timbaland, Black Eyed Peas, Lil Kim, LL Cool J,
Justin Timberlake, David Banner, Lil Wayne, Ludacris and Nas.