Protecting the Database: When (Most of) the Eggs are in One Basket

Top Performers Improve Security, Sustain Compliance, and Support Greater Complexity at Lower Cost


BOSTON, MA--(Marketwire - December 10, 2008) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced a new benchmark report from its IT Security practice on "Protecting the Database: When (Most of) the Eggs are in One Basket." The study, which is the latest in a series of benchmarks in the area of data protection, demonstrates the high priority that Best-in-Class organizations give to protecting their databases, which are the repositories for an estimated two-thirds of their most sensitive information. To obtain a complimentary copy of the report, please visit: http://www.aberdeen.com/link/sponsor.asp?cid=5302.

Companies with Best-in-Class performance at protecting the database enjoyed substantial year-over-year advantages over those with lagging performance, including:

--  8% fewer incidents of data loss or data exposure related to database
    security
--  10% fewer audit deficiencies related to database security
--  8% reduction in the cost of modifying applications related to database
    security
--  6% reduction in unscheduled downtime related to database security
--  4% fewer staff (full-time equivalent) associated with database
    security
    

"In this study, respondents estimated that databases are the repository for nearly two-thirds of their sensitive data, so it's no surprise that they place a high priority on database security," said Derek E. Brink, vice president and research fellow for IT Security, Aberdeen. "The real payoff is that Best-in-Class organizations are successfully supporting their security, risk management and compliance requirements for protecting the database, for more complex database environments, while minimizing operational impact and total cost."

For many companies, however, "protecting the database" actually means protecting multiple databases, supported by multiple database management systems (DBMSs), running on multiple platforms, located in multiple physical locations, and managed by multiple database administrators (DBAs). The fact that a wide range of database security technologies are currently available in the market underscores two key findings from the research:

--  First, that database security is a high priority for buyers, as
    solution providers are naturally motivated to invest and innovate
    to address the market's most important problems.
--  Second, it speaks to the complexity and diversity of the typical
    enterprise database environment, where a single technical approach
    cannot address the unique balance of requirements for every
    organization.

Based on the selection criteria identified by the companies with top performance, database security solutions that address security and compliance requirements with minimal impact on performance, minimal changes to existing applications, and lowest cost of ownership will gain more than their fair share of a growing market.

A complimentary copy of this report is made available due in part to the following underwriters: Imperva, NitroSecurity and SafeNet. To obtain a complimentary copy of the report, please visit: http://www.aberdeen.com/link/sponsor.asp?cid=5302.

To view a complimentary 30-minute webcast highlighting key findings from the report, please visit: http://www.brighttalk.com/webcasts/1393/attend.

For additional access to complimentary Information Technology Research, please visit http://research.aberdeen.com/index.php/-information-technology

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

Contact Information: Media Contact: Derek Brink Aberdeen Harte-Hanks (617) 854-5254 Derek.Brink@aberdeen.com