BOSTON, MA--(Marketwire - December 10, 2008) - Significant research is revealed in a new
benchmark research report by Aberdeen Group, a Harte-Hanks Company (
NYSE:
HHS) entitled, "The Performance of Web Applications: Customers Are Won or
Lost in One Second." This report found that for more than 160 organizations
that participated in the survey, business performance begins to suffer at
5.1 seconds of delay in response times of web applications. The research
also revealed that every additional second of the delay in the response
times could cause a decline in page views by 11%, conversations by 7% and
overall customer satisfaction by 16%. To obtain a complimentary copy of
the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5136.
"An increase in dynamic Web content and an emergence of Web 2.0
applications are impacting the market for Web application performance
management in a few different ways," states Bojan Simic, research analyst,
Aberdeen. "End-user organizations are losing some of the control that they
previously had over the performance of these applications due to new
underlying technologies and usage patterns that are becoming more difficult
to predict. More importantly, end-users' expectations for performance of
these applications are getting higher and what seemed to be minor
performance issues in the past are now becoming serious business problems
that can significantly impact revenue, customer satisfaction and brand
reputation. As the importance of managing performance of Web applications
is increasing, some of the power that traditionally was reserved for
technology vendors is shifting to the end-user side. Going forward, market
leaders in this space will be defined not by features and functionalities
of technology solutions, but by the willingness to understand end-users'
expectations, usage patterns and needs for new types of Web content."
The report shows that the quality of the end-user experience is the top
performance indicator that organizations are using to evaluate their
success in managing the performance of web applications. However,
Best-in-Class organizations are four times more likely to have capabilities
in place to measure application performance from an end-user perspective as
compared to Laggards. The report also outlines that Best-in-Class
organizations are more likely to measure end-user experience via passive
monitoring while Industry Average and Laggard organizations are
predominately relying on internal monitoring of enterprise infrastructure
and end-user surveys.
The report shows that 63% of organizations in Aberdeen's survey reported
that the number of servers needed for optimal performance of Web
applications has increased over the last two years. Additionally, the
research shows that a cost of new server purchases makes for 21% of total
cost of deploying Web applications. However, the research also shows that
Best-in-Class organizations are 71% more likely to increase available
server capacity as compared to Laggards while being less likely to invest
in purchasing new servers.
A complimentary copy of this report is made available due in part by the
following underwriters: Gomez and Strangeloop Networks. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5136.
For additional access to complimentary Information Technology Research,
please visit
http://research.aberdeen.com/index.php/-information-technology
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Bojan Simic
Aberdeen Harte-Hanks
(617) 854-5281
bojan.simic@aberdeen.com