NEW CANAAN, CT--(Marketwire - December 11, 2008) - New Canaan Ski & Sport has launched their annual coat drive event to benefit those in need of warm coats this winter. "This event is always important, but this year, it's critical," stated Susan Alberino, one of the principals of the family owned business. "We want to receive as all businesspeople do, but we absolutely must give as much as we can this year as human beings," commented Pam Alberino.

The stores, located in Ridgefield and New Canaan, are also running a special store-wide savings program, with the ability for customers to receive up to 20% in savings on their purchases, after a single purchase of $50 or more. Shoppers who qualify will select a special snowflake tree ornament in-store, with a specific savings designation in each ornament.

About New Canaan Ski & Sport

Currently in its 33rd year of business, New Canaan Ski & Sport was founded by John Alberino in 1976. The mission statement of the stores is to offer NY and CT customers a one-stop destination for high quality, high value sports fashion/apparel, equipment, accessories and other types of sports-related merchandise. Originally more of a fall/winter ski shop, the business has expanded its merchandise mix and offers seasonal items year round. The business is a family owned operation, run by Susan Alberino, Pam Alberino and Gio Alberino.

Contact Information: Media contact: Chuck Hirsch New Canaan Ski & Sport Ridgefield Ski & Sport 11 Forest Street New Canaan, CT 06840