Contact Information: Media contact: Chuck Hirsch chuck@magnetconcepts.com New Canaan Ski & Sport Ridgefield Ski & Sport 11 Forest Street New Canaan, CT 06840
New Canaan Ski & Sport(TM) Launches Annual Holiday Coat Drive Effort
Top Ski Equipment and Apparel Retailer Combines Charitable Giving Effort With Store-Wide Savings Event
| Source: New Canaan/Ridgefield Ski & Sport
NEW CANAAN, CT--(Marketwire - December 11, 2008) - New Canaan Ski & Sport has launched their
annual coat drive event to benefit those in need of warm coats this winter.
"This event is always important, but this year, it's critical," stated
Susan Alberino, one of the principals of the family owned business. "We
want to receive as all businesspeople do, but we absolutely must give as
much as we can this year as human beings," commented Pam Alberino.
The stores, located in Ridgefield and New Canaan, are also running a
special store-wide savings program, with the ability for customers to
receive up to 20% in savings on their purchases, after a single purchase of
$50 or more. Shoppers who qualify will select a special snowflake tree
ornament in-store, with a specific savings designation in each ornament.
About New Canaan Ski & Sport
Currently in its 33rd year of business, New Canaan Ski & Sport was founded
by John Alberino in 1976. The mission statement of the stores is to offer
NY and CT customers a one-stop destination for high quality, high value
sports fashion/apparel, equipment, accessories and other types of
sports-related merchandise. Originally more of a fall/winter ski shop, the
business has expanded its merchandise mix and offers seasonal items year
round. The business is a family owned operation, run by Susan Alberino, Pam
Alberino and Gio Alberino.