BOSTON, MA--(Marketwire - December 11, 2008) - Consumer packaged goods (CPG) companies face
significant product development challenges, as they must launch a steady
stream of innovative products to market, while navigating a maze of
regulatory and commercial challenges in increasingly diverse markets. In
response, CPG companies are turning to a more robust set of digital tools
to develop and manage product formulas. "PLM Solutions for CPG Industry,"
a recent report by Aberdeen, a
Harte-Hanks Company (
NYSE:
HHS), identified how these tools can provide a
substantial business impact. To obtain a complimentary copy of the report,
visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=5363.
Most often, what makes the difference is not strategy, but the tactical
execution of the strategy. "The industry leaders are leveraging these tools
to assess costs earlier and screen for regulatory compliance earlier in the
development process. They are using these tools to gain more visibility
into the moving pieces and essentially understanding the impact of
formulation decisions on cost and regulatory compliance," observes Chad
Jackson, Vice President, Product Innovation & Engineering, at Aberdeen.
"Because the industry leaders are effectively executing at a tactical
level, they are hitting their product launch dates, product revenue,
development cost and quality targets 86% of the time or better."
The companies that are often successful with managing product development
knowledge throughout the process are often seeing significant business
benefits. Aberdeen's "PLM Solutions for CPG Industry" enables readers to
take advantage of the lessons learned from these companies while avoiding
the pain points and obstacles encountered by their peers.
A complimentary copy of this report is made available due in part by the
following underwriters: LASCOM, Linx/AS LLC, and Siemens PLM Software. To
obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=5363.
For additional access to complimentary Product Innovation and Engineering
Research, please visit
http://research.aberdeen.com/index.php/-product-innovation.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call
(617) 723-7890, or to learn more about Harte-Hanks, call
(800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Chad Jackson
Aberdeen Harte-Hanks
(512) 284-8080
Chad.jackson@aberdeen.com