TUSTIN, CA--(Marketwire - December 17, 2008) - The Jewelry Exchange is pleased to announce that Christi Negrete has joined the company as Marketing Manager. Her role will expand the marketing department to include management of the Company's online marketing efforts as well, where she will be responsible for CPC, banner and email campaigns. Negrete will focus advertising efforts on innovative creative that will keep the Jewelry Exchange in the top spot as the nation's leading importer of diamonds.

The company's drive to increase market share of online sales has shown some positive results. While sales in the company's brick and mortar stores are down, internet sales are holding steady in comparison with prior years' sales. Internet store sales now outpace all divisions. Negrete will assist the Company in its goal to increase market share for Diamonds on the internet.

Negrete's previous marketing experience includes clients such as Anchor Blue, KFC, Lennar Homes, Paramount, Rubio's Baja Grill, Sony Pictures Entertainment, and Wienerschnitzel.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation, and has been operating for over 30 years, doing business as The Jewelry Exchange in Los Angeles/Tustin, Chicago/Villa Park, San Francisco/Redwood City, Boston/Sudbury, Dallas, Tampa, Seattle/Renton, Philadelphia/Norristown, Washington D.C./Bethesda, Phoenix, Minneapolis/Eagan, Denver/Greenwood Village and St. Louis/Overland. The company operates as The Jewelry Factory in New York/Hackensack, Detroit/Livonia, and Cleveland/North Randall. And in Houston, the company operates The Jewelry Source.