SAN JOSE, CA--(Marketwire - December 18, 2008) -

Highlights / Key Facts:

• green.tv, the Web TV channel for environmental films, has launched a content collaboration with Cisco (NASDAQ: CSCO). Cisco has created its own channel on the green.tv platform.
• The channel launches with a series of films focused on Cisco's Connected Urban Development initiative, which looks at how to reduce carbon emissions through improvements in the efficiency of the urban infrastructure made possible by information and communications technology (ICT) such as Cisco® TelePresence. Future programs will focus on creating sustainable cities, virtual collaboration, mobility solutions and smart energy solutions.
• green.tv has partnerships with some of the world's leading environmental organisations, including the United Nations Environment Programme and Greenpeace. The channel carries more than 1,000 green films, all available on demand.

Tags / Keywords:

Cisco, Connected Urban Development, green.tv, environment, sustainability, TelePresence

Links / URLs:

• www.green.tv
• www.green.tv/cisco
• www.connectedurbandevelopment.org

Quotes:

Ade Thomas, Founder and CEO green.tv

"Collaborating with Cisco is a relationship with real synergy: green.tv is the leading online TV channel for environmental films and Cisco has taken a firm lead in using information technology to transform how the world approaches environmental challenges."

Neil Harris, Business and Sustainability Development manager, Cisco Europe

"Cisco is committed to a high level of environmental responsibility in its business operations, culture, products and architectural design. Cisco also is in a unique position to use its technology to help arrest, and potentially reverse, the climate trend. Through the intersection of the physical network and the human network, we can empower people to live, work, learn and play in a more environmentally sustainable way."

Embedded Videos, Images and Podcasts.

Connected Urban Development Film
www.green.tv/cisco_CUD

Interviews

Nicola Villa, Cisco Global Director, Connected Urban Development, Internet Business Solutions Group
www.green.tv/cisco_Nicola_Villa

Professor Michael Braungart, author of Cradle to Cradle: Remaking the Way We Make Things
www.green.tv/cisco_Michael_Braungart

Chris Dedicoat, Cisco, Senior Vice President of European
www.green.tv/cisco_Chris_Dedicoat

Professor Bill St Arnaud, Chief Research Officer of Canada's Advanced Network Organization (CANARIE)
www.green.tv/cisco_Bill_St_Arnaud

Bas Boorsma, Head of Connected Urban Development for Cisco
www.green.tv/cisco_Bas_Boorsma

Professor Alan Rodger, British Antarctic
www.green.tv/cisco_Alan_Rodger

RSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.html

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

Cisco, the Cisco logo and Cisco Systems are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

Contact Information: Contact Information: Mike Lamond Tel +44 (0)20 7240 0357 Email: mike.lamond@green.tv Lisa Brooke Tel +44 20 8824 0333 Email lbrooke@cisco.com