BOSTON, MA--(Marketwire - January 14, 2009) - Aberdeen, a Harte-Hanks Company (
NYSE:
HHS), has
uncovered the secrets that Best-in-Class companies utilize to improve the
quality of mobile device support and compliance while reducing cost, in the
Benchmark Report "Mobility Management: Does Outsourcing Make Sense?" Based
on the real-life practices of over 100 organizations, this research report
describes the strategies, capabilities, and technologies that organizations
use to optimize the management of their enterprise mobility initiatives.
To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5383.
As the handheld mobile device has evolved from pager to cell phone to
smartphone to mobile computing asset, enterprise mobility management has
become increasingly vital to maintaining core business operations. On the
one hand, companies need to be concerned about the potentially harsh
consequences related to GRC (Governance, Risk Management, and Compliance)
violations or the security of confidential and proprietary data on mobile
devices. On the other hand, this concern must be tempered with the
acceptance that mobile devices must be supported and utilized to maintain
the productivity of mobile and remote workers.
"The enterprise productivity gains enabled by a well-supported mobility
initiative cannot be ignored," said Andrew Borg, senior research analyst,
Aberdeen. "Our research shows that even in these challenging economic
times, top performers would rather outsource the management of their
mobility services, not turn off their smartphones."
Enterprise mobility management will continue to be of paramount importance
as organizations face conflicting demands to increase employee
productivity, support greater mobility, and utilize more powerful mobile
devices. These challenges must be met while simultaneously securing mobile
devices and wireless networks, maintaining full regulatory compliance, and
reducing overhead costs. This research benchmark provides guidance to
measure an enterprise mobile management initiative as Laggard, Industry
Average, or Best-in-Class, then follows with a clarion call to action for
companies at each level of solution maturity.
A complimentary copy of this report is made available due in part by the
following underwriters: Avalon Technology, ProfitLine, and Tangoe. To
obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5383.
For additional access to complimentary Information Technology Research,
please visit
http://research.aberdeen.com/index.php/-information-technology
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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Contact Information: Media Contact:
Hyoun Park
Aberdeen Harte-Hanks
(617) 854-5385
Hyoun.park@aberdeen.com