Aberdeen Group and ConnectPress Partner to Benchmark the Impact of Product Development Trends


BOSTON, MA--(Marketwire - January 26, 2009) - Aberdeen Group and ConnectPress begin a strategic partnership to further deepen Aberdeen's library of research and broaden the reach of ConnectPress communities. Aberdeen, a Harte-Hanks Company (NYSE: HHS), conducts direct research on the business impact of emerging trends in the manufacturing industry by benchmarking the performance of participating companies. Through this partnership, Aberdeen's research will be enriched by the experiences and expertise of members of ConnectPress communities worldwide.

As part of the relationship, ConnectPress members will receive discounted access to Aberdeen's Research Vault that includes more than 6,500 documents providing guidance on the best practices of top performing organizations. This includes access to Aberdeen's Product Innovation & Engineering research, a library of 190 documents providing in-depth, fact-based studies on best practices including:

--  new product development
    
--  simulation and analysis
    
--  product design methodologies and tools
    

Benefits to Members of ConnectPress

Members of ConnectPress will be granted the opportunity to leverage Aberdeen Group's entire library of fact-based research into critical business and technology challenges across the enterprise value chain. ConnectPress members will also be able to anonymously benchmark their own organization's performance against the performance of Aberdeen's Best-in-Class enterprises. Aberdeen's growing library includes over 190 benchmark reports and articles with a focus on product development, including:

-- Engineering Evolved: Getting Mechatronics Performance Right the First Time

-- Getting the Process Right: A Fresh Look at PLM and Product Development

-- Greening Today's Products: Sustainable Design meets Engineering Innovation

ConnectPress members/subscribers can gain access to this research by contacting ConnectPress directly or by responding to a ConnectPress email campaign outlining the steps for accessing the research. Once members register for their own Aberdeen Access account, they will be able to log in and access the research for one full year!

For additional access to complimentary Product Innovation and Engineering Research, please visit: http://research.aberdeen.com/index.php/-product-innovation

About ConnectPress Ltd.

ConnectPress creates online communities that connect people in a variety of technology and environmental sustainability-related industries. ConnectPress' communities provide industry and technology news and education. The following ConnectPress Web sites allow colleagues to network and share ideas: www.proe.com, www.catiacommunity.com, www.solidworkscommunity.com, www.ugscommunity.com, www.inventorconnections.com, www.solidedgecommunity.com, www.microstationconnections.com, www.revitcommunity.com, www.sun-enews.com and www.greenbuildingcommunity.com. For more information visit www.connectpress.com

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

Contact Information: Media Contact: Tracey Jones Aberdeen Harte-Hanks (925) 264-1838 Tracey.Jones@aberdeen.com

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