BEVERLY HILLS, CA--(Marketwire - February 3, 2009) - Curv Entertainment Group, Inc. (PINKSHEETS: CEGO), a leading producer of original mobile entertainment, announced today that former ICM assistant Adam Michael Campos has joined the company to head its Mobile TV production division as VP of Production.

Mr. Campos began his career in the film and television industry in 1995 as an agent's assistant at talent and literary agency International Creative Management (ICM) after completing a BA at Stanford University. At ICM, Mr. Campos participated in numerous script sales and contract negotiations, most notably blockbusters THE MATRIX and AMERICAN PIE, and television hits FRIENDS and LAW & ORDER. Witnessing high-profile deals first-hand and forging relationships with celebrity clients, Campos prepared himself to produce projects on his own.

Mr. Campos left ICM in 1998 to earn his MBA degree from UCLA all while remaining active in the entertainment industry, working on projects from a creative position as a writer, actor, and producer. As a writer, his first screenplay was optioned by Arenas Entertainment (Universal) in 2002 and a second script was optioned by an independent producer in 2004. In front of the camera, Campos has worked on several TV series, films, and commercials.

"We are incredibly excited to have Adam Campos join our team as VP of Production," says Russell Stuart, Curv Entertainment Group's Chief Executive Officer. "His experience and talent will be an invaluable asset in the creation of new Mobile TV series that will be slated for production and distribution this spring."

About Curv Entertainment Group:

Curv Entertainment Group, Inc. is a mobile entertainment company that strives to deliver consumers a more dynamic, interactive and fun mobile experience with the creation and deployment of interactive mobile websites, text and email services, mobile communities and destinations with photo, music and video sharing capabilities, custom-built mobile applications and entertainment content such as music and video for mobile phone distribution on all major U.S. & Canadian Carriers and around the world.

Curv Entertainment Group is publicly traded Over the Counter under the ticker symbol "CEGO."

Forward-Looking Statement:

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "ACT"). In particular, when used in the preceding discussion, the words "plan," "confident that," "believe," "expect," "intend to" and similar conditional expressions are intended to identify forward-looking statements within the meaning of the ACT and are subject to risks and uncertainties, and actual results could differ materially from those expressed in any forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.

Contact Information: Contact: Curv Entertainment Group, Inc. Russell Stuart CEO Email: