BOSTON, MA--(Marketwire - February 3, 2009) - Aberdeen, a Harte-Hanks Company (NYSE: HHS), has released an industry benchmark report that reveals how top-performing companies are able to expand the reach of their initiatives to mobilize their workforce, while at the same time reducing their cost. The Aberdeen Benchmark Report "Mobility Management: Does Outsourcing Make Sense?" charts the path to success that Best-in-Class organizations have blazed to improve the quality of mobile device support and compliance under the significant budget constraints of the current fiscal climate. Based on the real-life practices of over 100 organizations, this research report describes the strategies, capabilities, and technologies that organizations use to optimize the management of their enterprise mobility initiatives, driving many leading companies to outsource mobility management where it makes good business sense. To obtain a complimentary copy of the report, visit:

As the handheld mobile device has evolved from pager to cell phone to smartphone to mobile computing asset, enterprise mobility management has become increasingly vital to maintaining core business operations. On the one hand, companies need to be concerned about the potentially harsh consequences related to GRC (Governance, Risk Management, and Compliance) violations or the security of confidential and proprietary data on mobile devices. On the other hand, this concern must be tempered with the acceptance that mobile devices must be supported and utilized to maintain the productivity of mobile and remote workers.

"The enterprise productivity gains enabled by a well-supported mobility initiative cannot be ignored," said Andrew Borg, senior research analyst, Aberdeen. "Our research shows that even in these challenging economic times, top performers would rather outsource the management of their mobility services, not turn off their smartphones."

Enterprise mobility management will continue to be of paramount importance as organizations face conflicting demands to increase employee productivity, support greater mobility, and utilize more powerful mobile devices. These challenges must be met while simultaneously securing mobile devices and wireless networks, maintaining full regulatory compliance, and reducing overhead costs. This research benchmark provides guidance to measure an enterprise mobile management initiative as Laggard, Industry Average, or Best-in-Class, then follows with a clarion call to action for companies at each level of solution maturity.

A complimentary copy of this report is made available due in part by the following underwriters: Avalon Technology, ProfitLine, and Tangoe. To obtain a complimentary copy of the report, visit:

For additional access to complimentary Information Technology Research, please visit

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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Contact Information: Media Contact: Hyoun Park Aberdeen Harte-Hanks (617) 854-5385