FUJIFILM Debuts Super CCD EXR Technology With FinePix F200EXR

VALHALLA, NY--(Marketwire - February 4, 2009) - Following the long line of award-winning F-series models, FUJIFILM U.S.A., Inc. today announced its latest and greatest, the FinePix F200EXR digital camera, introducing the world to Super CCD EXR technology. Combining the 12-MegaPixel, Super CCD EXR with a powerful Fujinon 5.0x wide angle optical zoom lens and a larger 3.0" high-resolution LCD, the FinePix F200EXR is Fujifilm's most advanced compact digital camera yet.

In addition to the FinePix F200EXR, Fujifilm is also announcing the launch of the 10-MegaPixel A150 digital camera. Designed specifically for the digital camera buyer and consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A150 encompasses all the necessary features essential to today's consumers, including Face Detection technology, a 3.0x optical zoom lens and large 3.0" LCD.

First announced in September 2008 on the tenth anniversary of Fujifilm's FinePix cameras, Super CCD EXR is a revolutionary new sensor developed in the rigorous pursuit of high image quality.

"There is strong demand in the digital camera market to increase the number of pixels on a sensor, which, all too often, is used as a convenient yardstick for image quality," said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "Consumers have realized there's more to a good picture than just the number of MegaPixels, and with our Super CCD EXR sensor we prove that true image quality is about a combination of many factors like tone, hue, color fidelity, dynamic range, sharpness, and resolution -- all brought to life vividly in the FinePix F200EXR."

As with previous award-winning F-series models such as the FinePix F10, F31fd, F50fd and F100fd, the F200EXR is a powerful, feature-packed compact digital camera aimed at consumers looking for the most sophisticated in feature-rich point and shoots.

The FinePix F200EXR offers 3 selectable modes in one sensor:

Fine Capture Mode (High Resolution), which deploys all twelve million pixels, and is designed to offer the finest detail of intricate subjects when light is full and even;

Pixel Fusion Mode (High Sensitivity and Low Noise), which caps two adjacent pixels together to produce six million large photodiodes, which are big enough to absorb light in the darkest of conditions, to produce low-light shots of extraordinary quality with minimal noise and grain; and

Dual Capture (Wide Dynamic Range), which captures different exposures with two sets of six million pixels, which, when combined, gives an excellent level of detail in highlights and low lights that would otherwise be lost.

In addition to the new Super CCD EXR sensor, the F200EXR offers the most advanced technologies available, including Dynamic Range Bracketing, Dual Image Stabilization, Face Detection 3.0, and ISO settings of up to an unprecedented ISO 12800, allowing you to capture any shot, any place and at any time with the lowest noise signature to date.

EXR AUTO

With EXR AUTO, the F200EXR recognizes the subject and scene, and automatically decides the optimum EXR shooting mode. With three options of Fine Capture Technology with High Resolution, Pixel Fusion Technology for High Sensitivity and Low Noise, and Dual Capture Technology for Wide Dynamic Range -- that users can also select manually -- the camera combines the best of EXR selectable sensor modes with SR Auto Automatic Scene Recognition.

New to the F200EXR are an extra-large 3.0" LCD (the better to see all your great photos), HD Photo to capture still photos at 1920 x 1080, HD output (to view high image quality on your HDTV) and new film simulation modes (based on Fujifilm's legendary Velvia, Provia and Soft lines), including Sepia and Black and White modes.

Wider Dynamic Range -- Up to 800%

Dynamic Range, or the gradations of light that exist between bright and dark in any setting, can be easily detected by the human eye, but not by most cameras. Through a combination of advances in Fujifilm's new Super CCD EXR and Real Photo Processor, this wide dynamic range dramatically broadens tonal capability and guarantees exceptional rendition of photos with both bright highlights and dark shadows. This expansion of sensitivity captures greater detail, and subtle nuances of brightness and tonality that bring the photo closer to what the human eye actually sees.

In addition to these advances, the FinePix F200EXR has a number of other impressive features:

--  Super Intelligent Flash: The new "Super Intelligent Flash" is the
    flash control technology that lets you take flash-assisted macro shots
    without flash washout.  Integrated in the AUTO mode, this next-generation
    flash system makes it easy to capture subjects and background in bright,
    clear and natural detail over the full flash range including ultra close-
    ups.
--  Face Detection 3.0: Featuring automatic red eye removal, it can detect
    up to 10 human faces in a scene with super fast speed, automatically
    correcting focus, exposure, and white balance, regardless of where subjects
    are located within the frame.
--  Dual Image Stabilization: Combines mechanical sensor shift image
    stabilization with the effects produced with higher ISO.
--  Continuous Shooting: Top 3 /Final 3 at 1.4 frames per second at full
    resolution and Top 12/ Final 5 frames per second at 3-MegaPixels.
--  High Speed Playback: No waiting for high resolution images to load
    during playback. The FinePix F200EXR can display images at full resolution
    at 10 frames per second.
--  Portrait Enhancer Mode: Mimicking a professional photo studio setting,
    by using Face Detection and preset camera settings, Portrait Enhancer
    minimizes fine lines and small skin blemishes for smooth, natural looking
    portraits.
--  Dual Shot Mode: In this selectable mode, the FinePix F200EXR quickly
    shoots two images in rapid succession -- one with the flash and one
    without -- and saves both. This convenient function lets users perform
    a comparison at their convenience and select the most pleasing image.
--  Special Scene: The FinePix F200EXR has 17 pre-programmed scenes,
    including a special underwater scene mode for use with a special underwater
    casing.
--  White Balance (Underwater): Adjusts color temperature for more
    beautiful blues; you are ready to dive into another world of photography.
--  Micro Thumbnail: A playback feature that allows for viewing an index-
    style print on the LCD.  The FinePix F200EXR will show up to 100 images in
    micro form, and the control buttons are used to select specific images.
--  xD / SD / SD-HC Compatible slot: The FinePix F200 EXR features a
    "xD/SD Compatible slot" which accepts not only Fujifilm's traditional xD-
    Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards
    too.
    

The FinePix F200EXR will debut in February 2009 at a retail price of $399.95. The A150 will debut in February 2009 with a retail price of $129.95.

For additional information or hi-res images for either model, please go to http://www.fujifilmusa.com/press/news/recent_news.

About Fujifilm U.S.A., Inc.

FUJIFILM U.S.A., Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About Fujifilm

FUJIFILM Corporation (NASDAQ: FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

                    FinePix F200EXR - Specifications*

DIGITAL CAMERA
 FinePix F200EXR
                     ------------------------------------------------------
Number of effective
 pixels              12 million pixels
                     ------------------------------------------------------
CCD sensor           1/ 1.6-inch  Super CCD EXR
                     ------------------------------------------------------
                     Internal memory (approx. 48MB)/xD-Picture Card™
Storage media         (16MB - 2 GB)SD memory card/ SDHC memory card
                     ------------------------------------------------------
                     Still image : JPEG (Exif Ver. 2.2 )
                     (Design rule for
File format          Camera File system compliant / DPOF-compatible)*
                     Movie: AVI (Motion JPEG ) with sound
                     Audio: WAVE format, Monaural sound
                     ------------------------------------------------------
                     L:4:3  4,000 x 3,000    L:3:2   4,000 x 2664
                      L:16:9  4,000 x 2248
Number of recorded   M: 4:3  2,816 x 2,112   M:3:2 2,816 x 1864
 pixels               M:16:9  2,816 x 1584
                     S: 4:3 2,048 x 1,536    S:3:2  2,048 x 1,360
                      S:16:9  1920 x 1080
                     ------------------------------------------------------
Lens                 Fujinon 5 x Optical zoom lens
                     ------------------------------------------------------
                     f=6.4mm -32.0mm, Equivalent to 28-140mm on
Lens focal length     a 35mm camera
                     ------------------------------------------------------
Digital zoom         Approx   4.4x (Up to 22x when combined)
                     ------------------------------------------------------
Aperture             F3.3/F9.0 (wide),  F5.1/F14 (telephoto)
                     ------------------------------------------------------
                     Normal: Wide angle :Approx. 45cm/1.5 ft to infinity
                             Telephoto: Approx. 80cm /2.6 ft to infinity
Focus distance       Macro:  Wide angle: Approx. 5cm/0.2 ft to 80cm/2.6ft
                             Telephoto: Approx. 50cm/1.6 ft to 1m/3.3ft
                     ------------------------------------------------------
                     Auto/Auto(3200)/Auto(1600)/Auto(800)/Auto(400)/
                      Equivalent to ISO100/200/400/800/1600/3200/
                       6400*/12800*
Sensitivity          (Standard Output Sensitivity)
                     Number of recorded pixels:
                      ISO6400: "M" or "S" ISO12800 : "S" only
                     ------------------------------------------------------
Exposure control     TTL 256-zones metering
                     ------------------------------------------------------
Exposure mode        Programmed AE, Aperture Priority AE, Manual
                     ------------------------------------------------------
                     Mode dial : Auto, EXR, Natural Light, Natural Light&
                      with Flash, SP
                          P(Program AE & Aperture Priority AE), M (Manual),
Shooting  modes            Movie
                     SP: Portrait, Portrait Enhancer , Landscape, Sport,
                      Night, Fireworks, Night (Tripod) Sunset, Snow, Beach,
                      Underwater,  Museum, Party,  Flower, Text
                     ------------------------------------------------------
Image Stabilization  CCD-shift type
                     ------------------------------------------------------
                     AUTO :  1/4  sec to  1/1500 sec,
Shutter speed         All other mode 8 sec. to 1/1500 sec. (depends on
                      Shooting mode)
                     ------------------------------------------------------
                     Top-3, High-speed Top-12 (Number of recorded
                      pixels:"S" only)
Continuous shooting  Final-3, High Speed Final-12 (Number of recorded
                      pixels  :"S" only)
                     Long-period
                     ------------------------------------------------------
                     Auto focus (Area, Multi, Center)/Continuous AF
Focus                AF assist illuminator available
                     ------------------------------------------------------
                     Automatic scene recognition
                     Preset (Fine, Shade, Fluorescent light (Daylight),
White balance         Fluorescent light (Warm White), Fluorescent light
                      (Cool White), Incandescent light), Custom, underwater
                      lighting
                     ------------------------------------------------------
Self-timer           Approx. 10 sec./2 sec. delay
                     ------------------------------------------------------
                     Auto flash
                     Effective range: (ISO AUTO):
                           Wide-angle: approx. 0.6m/ 2.0ft to 4.3 m/14.1 ft
                           Telephoto:  approx. 0.6m/2.0ft to 2.8m/9.2ft"
                           Macro: approx. 0.3m/1.0 ft to 0.8m/2.6 ft
Flash                Flash mode:
                     Red-eye removal OFF: Auto, Forced Flash, Suppressed
                      Flash, Slow Synchro.
                     Red-eye removal ON: Red-eye Reduction Auto, Red-eye
                      Reduction & Forced Flash, Suppressed Flash, Red-eye
                      Reduction & Slow Synchro
                     ------------------------------------------------------
                     3.0-inch , approx.230,000 dots, Amorphous silicon TFT
LCD monitor           colors LCD monitor, approx. 100% coverage
                     ------------------------------------------------------
                     640 x 480 pixels, 320 x 240 pixels, 30 frames/sec.
                      with monaural sound
Movie recording      * Zoom function cannot be used during movie recording.
                     ------------------------------------------------------
                     EXR mode (EXR AUTO, RESOLUTION PRIORITY, HIGH ISO&LOW
                      NOISE PRIORITY, D-RANGE PRIORITY), Film Simulation
Photography           mode, Face Detection (with Auto Red-eye removal),
 functions            Power management, Framing Guideline, Frame No. memory
                     ------------------------------------------------------
                     Face Detection (with Red-eye removal), Slide show,
                      Trimming, Multi-frame playback including Micro
Playback  functions   thumbnail mode, Sorting by date, Image rotate,
                      resize, Voice Memo
                     ------------------------------------------------------
Video output         NTSC / PAL selectable
                     ------------------------------------------------------
                     Analog component/HDC-1 component video cable for
HD OUT                digital camera
                     ------------------------------------------------------
Digital input/output USB 2.0 High-speed
                     ------------------------------------------------------
                     NP-50 Li-ion battery (included) / CP-50 with AC power
Power supply          adapter AC-5VX (sold separately)
                     ------------------------------------------------------
                     97.7(W)× 58.9 (H)× 23.4 (D) mm/3.8 (W)× 2.3(H)×
Dimensions            0.9(D) in.(excluding accessories and attachments)
                     ------------------------------------------------------
                     Approx. 6.2 oz  (excluding accessories, batteries and
Weight                memory card)
                     ------------------------------------------------------
                     Li-ion battery NP-50
                     Battery charger BC-45W
                     Strap
                     USB
Accessories included A/V cable
                     CD-ROM
                     Owner's manual
                     ------------------------------------------------------
                     Waterproof case WP-FX F200
                     HD-Cable HDC-1
                     Li-ion battery NP-50
                     xD-Picture Card
Optional Accessories PC Card Adapter DPC-AD
                     Compact Flash Card Adapter DPC-CF
                     AC Power
                     Adapter AC - 5Vx
                     Battery charger BC-50
                     ------------------------------------------------------

*Specifications subject to change

Contact Information: Contacts: Diane Rainey FUJIFILM (914) 789-8657 Alex Jessup Text 100 Public Relations (212) 331-8430