KARL-JOHAN PERSSON APPOINTED CEO OF H & M HENNES & MAURITZ AB AS OF JULY 1, 2009

KARL-JOHAN PERSSON APPOINTED CEO OF H & M HENNES & MAURITZ AB AS OF JULY 1, 2009

The Board of Directors of H & M Hennes & Mauritz AB has appointed Karl-Johan
Persson as new CEO replacing Rolf Eriksen who, as previously announced, will
retire during 2009. Karl-Johan Persson has had an operational role within H&M
since 2005 and is today Head of Expansion, Business development and Brand and
new business. Karl-Johan Persson assumes the CEO position July 1, 2009. 


A committee within the Board of Directors, consisting of Stefan Persson, Melker
Schörling and Bo Lundquist, has reviewed the CEO question during a number of
months. The Board of Directors has concluded that Karl-Johan Persson has the
background, qualifications and experience that are required to manage H&M going
forward. Karl-Johan Persson has in depth knowledge of the company, understands
the corporate culture and has excellent leadership qualities. 

- I have a strong commitment to H&M and a long-term view of the company. H&M's
development since it started over 60 years ago has been fantastic and there is
still much to do. H&M's business concept works internationally and we are well
prepared for continued growth. I am looking forward to continuing to develop H&M
by constantly strengthening our customer offerings, developing H&M on existing
markets as well as entering new markets. With our business concept, our strong
corporate culture and our talented colleagues we have all conditions to continue
to be successful, says Karl-Johan Persson.

Karl-Johan Persson has been a board member of H&M's subsidiaries in Denmark,
Germany, the US and the UK since 2000 and in 2006 he was elected board member of
H&M's parent company. During the spring Karl-Johan Persson will be working in
close cooperation with Rolf Eriksen. 

H&M
Kristina Stenvinkel
Head of Communications
Telephone: +46-8-796 39 08
stenvinkel@hm.com

H&M
Jenni Tapper-Hoël
Head of Media relations 
Telephone: +46-8-796 89 73
jenni.tapper-hoel@hm.com

Press pictures and background information for editorial use can be downloaded at
www.hm.com 

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden's Securities Market Act. It was
released for publication at 08.00 (CET) on February 11, 2009.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on NASDAQ OMX Nordic. The H&M Group has around 1,700 stores in 33
markets. H&M has over 70,000 employees and achieved sales including VAT in 2008
of MSEK 104,041. For further information visit www.hm.com