Eight teams from NYU and USC submitted nonfiction short films in December 2008 featuring
"digital cribs" that depict how people from all walks of life use consumer
technology and their home network in new and exciting ways.
A brand winner from each university was selected by a panel of
three Cisco judges. The judges critiqued videos based on adherence to a
creative brief, the quality of casting, storytelling and originality. The
brand winners each receive $5,000.
A viewers' choice winner from each university wins a percentage
of $10,000 in prize money, determined by the percentage of the total votes
that their video received on digitalcribs.com. For example, a submission
that received 80 percent of the total votes cast would receive 80 percent
of the prize money, or $8,000.
Brand Winners:
NYU: Jacob Robinson, Ryan Heller, Heather Jack, Claire Harlam,
Benedetta Arese Lucini, Anne Becker, Jessica Shain: "David
Malan: Coolest Geek at Harvard"
NYU: "Digital
Architect" by Ryan Silbert and Matt Greenbaum received 31 percent of
NYU video submission votes to win $3,100.
USC: "Tim
Ferriss's Digital Lifestyle" by Ross and Jeremy Cohen received 23
percent of USC video submission votes to win $2,300.
Cisco partnered with NYU and USC to tap into the talents of
aspiring film makers to show the experience of living a connected life.
All Digital Cribs video submissions are posted on digitalcribs.com.
"Digital Cribs" aims to demystify home technology and inspire
conversations about how consumer technology and home networks enhance
consumers' daily lives.
Tags/Keywords:
Cisco, Cisco Consumer, Digital Cribs, film school, USC, NYU, film
community, connected life, video, video contest, human network, home
network, consumer technology, Shane Battier, Meghan Asha, Lincoln Schatz,
digital life, visual networking, webisodes, video sharing, ProMotion
Pictures, School of Cinematic Arts
Ken Wirt, vice president, consumer marketing, Cisco
"Digital Cribs provides consumers with compelling examples of how a home
network enables more visual, social and personal experiences," said Ken
Wirt, Cisco's vice president of consumer marketing. "Whether from the
viewpoint of student filmmakers, celebrities or end users, Digital Cribs
films educate and inform consumers on the power of home networking
technologies."
Samuel Craig, Catherine and Peter Kellner Professor in
Entrepreneurship and Arts and Media Management, Deputy Chair, and Marketing
Director, Entertainment, Media and Technology Program at NYU Stern.
"Through this year's partnership with Cisco, NYU's graduate business and
film students worked together to create edgy short films, tailored to
today's consumers and suitable for both traditional distribution as well as
viral marketing campaigns. Tapping into the student community, a
representative subset of Cisco's target audience, these budding producers
and aspiring film makers are pushing the boundaries of branded
entertainment and promotions."
"Digital Cribs gave our students at the USC School of Cinematic Arts a
chance to tell short, compelling stories about interesting people and their
use of technology. Cisco and the Digital Cribs contest created a bridge
between the professional world and film school and was a great opportunity
for our students."
About Cisco:
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
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http://newsroom.cisco.com.
About NYU ProMotion Pictures:
Created by Stern alumni Jeffrey Grossman (MBA '04) and Russ Axelrod (MBA
'05), the NYU Stern ProMotion Pictures Film Competition brings together
business and creative talent from the graduate programs at NYU's Stern
School of Business and Kanbar Institute of Film & Television to produce
branded entertainment films for major companies. Already in its sixth
installment, the competition is sponsored by a different company each year
and awards up to $150,000 to winning teams to produce the short films,
which can be used as part of the company's marketing campaign. Past
sponsors include Volvo, Verizon, Unilever's Axe and Heineken.
About the USC School of Cinematic
Arts:
Established in 1929 and currently celebrating its 80th anniversary as the
nation's oldest university-based cinema program, the USC School of
Cinematic Arts has fueled and mirrored the growth of entertainment as an
industry and an art form. The school offers comprehensive programs in
directing, producing, writing, critical studies, animation & digital arts,
production, and interactive media, all backed by a broad liberal arts
education and taught by leading practitioners in each field. Its more than
10,000 alumni are among the world's most distinguished animators, scholars,
teachers, writers, directors, producers, cinematographers, editors, sound
experts and industry executives. Since 1973 not a year has passed without
an alumnus or alumna being nominated for an Academy Award.
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Cisco
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Cisco
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