Contact Information: CONTACT: Renate Geerlings rgeerlings@qorvis.com 202-255-2744
AAMCO Selects Qorvis as Agency of Record
| Source: Qorvis
WASHINGTON, DC--(Marketwire - February 17, 2009) - Qorvis Communications, one of the largest
independent integrated communications firms in the U.S., today announced
that it has been selected by AAMCO, the iconic complete car care experts
known to millions of Americans, as its new agency of record. Qorvis will
lead all creative development for AAMCO's television and radio advertising,
interactive marketing and public relations.
"As only AAMCO's fifth agency in almost 45 years, it is an honor to be
leading the creative for such a renowned American brand," said Qorvis
Managing Partner Michael Petruzzello. "We look forward to getting to work
using our integrated approach to communications to build what I'm sure will
be a long-term relationship with AAMCO."
The more then $20 million national advertising and creative campaign, which
is slated to launch in April 2009, will aim to raise awareness, enhance
trust with car care customers and build market share for AAMCO. The
contract was signed following a rigorous review process by AAMCO.
"Qorvis clearly demonstrated why it is an emerging leader in its region for
advertising," stated Mike Ganjei, Chairman of National Creative Committee
for AAMCO. "Qorvis' integrated approach to communications -- with in-house
research, advertising, public relations and interactive -- suits AAMCO's
needs perfectly. This looks to be a strong partnership," added Jack
Bachinsky, Vice President of Marketing for AAMCO.
About Qorvis
Qorvis Communications is one of the nation's largest independent
communications firms. Formed in August 2000, Qorvis provides its clients
with expertise in the areas of advertising, public and media relations,
public affairs, marketing communications, Internet campaigns, investor and
financial relations, grassroots, and research and opinion surveys. For more
information, visit www.qorvis.com.
About AAMCO
AAMCO Transmissions is the world's largest chain of transmission
specialists and one of the leaders in complete car-care services. AAMCO has
more than 900 automotive centers throughout the United States, Canada and
Puerto Rico. Established in 1962, AAMCO's more than 6,000 team members are
proud to have served over 40 million drivers. For more information, visit
http://www.aamco.com.