Longitude Health Selected by Georgia Department of Human Resources to Deliver Model Worksite Program

SOMERSET, NJ--(Marketwire - February 17, 2009) - Longitude Health, Inc. (www.longitudehealth.com), provider of web-based, guided health and wellness solutions for strategically-minded, self-insured companies, today announced the Georgia Department of Human Resources, Division of Public Health, has selected its innovative health and wellness program -- www.MyHealthVillage.com -- for the department's Model Worksite Program. Longitude Health will deliver an incentive-driven combination of onsite and online resources including health assessments, one-to-one guidance and the American Heart Association's Search Your Heart curriculum, to holistically reduce the health risks associated with cardiovascular disease, diabetes and obesity.

Longitude Health will implement its MyHealthVillage.com Georgia Model Worksite Program to approximately 1,000 employees at an estimated 10 employers throughout the state of Georgia. Longitude Health's MyHealthVillage.com program provides proven prevention, wellness and disease management services that help individuals manage their health risk factors including how they eat, exercise as well as manage tobacco, alcohol and stress.

The innovative www.MyHealthVillage.com Georgia Model Worksite Program includes:

--  Longitude Health's MyHealthVillage.com Health Assessment -- a
    comprehensive health assessment questionnaire delivered online or on paper.
    
--  Optional onsite biomedical screening for additional health risk
    factors.
    
--  One-to-one health supervision via allied health professionals,
    Longitude's HealthGuides, to guide individuals through the Health
    Assessment in order to further reduce risk factors.
    
--  Access to online health tools and workplace-delivered resources
    including proprietary Longitude Health content and the American Heart
    Association's Search Your Heart curriculum.
    
--  MyHealthVillage.com incentives and communications resources to
    encourage and reward maximum participation in the program as well as
    coordinate with DHR Division of Public Health's promotion activities.
    

Once an employer enrolls in the program, employees and their spouses can participate with no out-of-pocket cost to either the employer or the participants. The www.MyHealthVillage.com program is available for free to selected worksites vis-à-vis an application process with the DHR Division of Public Health's Office of Healthy Behaviors.

"Many state employees and small businesses can benefit from carefully planned health promotions," said Dr. Jan Swaney, co-founder of MyHealthVillage.com. "Longitude Health's unique approach is a proven method for reducing risks and lowering healthcare costs."

Employers interested in learning more about how Longitude Health can improve the health of their people can visit www.LongitudeHealth.com or call: (609) 910-0695.

About Longitude Health, Inc.

Based in New Jersey with operations in Missouri, Longitude Health (www.longitudehealth.com) is a privately held, investor-backed company offering strategically-minded employers comprehensive Web-based, guided health and productivity improvement solutions that make organizations more valuable by improving the health of their people. With its proprietary integrated portal, MyHealthVillage.com, and a holistic approach to population engagement, Longitude Health provides incentives, integrates with primary care physician oversight and enables social networking support to create a collaborative healthcare model, sustainable healthy lifestyle habits and a healthier and more productive organization -- guaranteed.

Contact Information: Contact: Jackie Abramian BridgeView Marketing (for Longitude Health) Tel: 207-439-0963 Mobile: 617-584-2580 Jackie@bridgeviewmarketing.com