Proposal of the Nomination Committee of Pricer AB

Proposal of the Nomination Committee of Pricer AB

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act. (2007:528) The
information was distributed to the media for publication at 2.15 pm hrs CET on
Wednesday February 18th, 2009.

The Nomination Committee has the following proposal to pass on to the Annual
General Meeting in 2009 of Pricer AB:

Board of Directors

The Board of Directors should consist of five members. Reelection is proposed
for Mikael Bragd, Daniel Furman, Bo Kastensson and Peter Larsson. As new Board
member Bernt Magnusson is proposed. Akbar Seddigh, Chairman and Magnus Schmidt,
vice Chairman have declined reelection. Peter Larsson is proposed as Chairman of
the Board.

The Committee motivates its proposal as follows: In view of the resignation by
the Chairman and vice Chairman, reelection of the majority of Directors is
proposed to safeguard continuity. The proposed new Chairman is also already a
member of the Board. The Board is also strengthened by the proposal of Bernt
Magnusson with a great deal of experience from work on the boards of many large
companies and his contribution to Pricer will be valuable.

Bernt Magnusson, born 1941, holds a Master of Political Science from the
University of Uppsala. Bernt Magnusson is currently Chairman of Kwintet and
member of the Board of Coor Service Management, Fareoffice, Höganäs, Net
Insight, Nordia Innovation, Pharmadule and Volvo Car. Bernt Magnusson has held
positions as President or Chairman in several large corporations in the past.

Fees to be paid to the Board of Directors and Auditors

Fees to the Board, until after the next Annual General Meeting, are proposed to
amount to the following:

Total fees amount to SEK 1,250,000 allocated with SEK 450,000 to the chairman
and SEK 200,000 to each member. This is a reduction of the total fees as the
board is suggested to consist of five instead of six members but otherwise the
same individual amounts as in the previous year. Fees or remuneration for
committee work or work on the nomination committee are not proposed. Expenses
for the work on the nomination committee however, are paid for by the company.
Fees to the company Auditors are proposed to amount to approved invoices.

Chairman at the Annual General Meeting 

Gunnar Mattsson, attorney-at-law at Advokatfirman Lindahl, is nominated to be
the chairman at the Annual General Meeting.

Appointment of the Nomination Committee

The Chairman of the Board of Directors will contact the three largest
shareholders and ask them to appoint one representative each to form the
Nomination Committee together with also the Chairman of the Board. A fifth
member representing the smaller shareholders shall also be appointed to the
Committee.

The Annual General Meeting will be held at Scandic Infra City on April 24th at 2
pm and a notice will be published in the middle of March.

For further information, please contact:
Salvatore Grimaldi, Chairman of the Nomination Committee of Pricer AB: +46 8 545
044 10

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. Pricer is the only company today offering a communication platform
that supports both segment based ESL and pixel-based ESL. The platform is based
on a two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly improves
consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 4,500 installations in more than 30
countries with approximately 60 percent market share. Customers include many of
the world's top retailers and some of the foremost retail chains in Europe,
Japan and the USA. Pricer, in co-operation with qualified partners, offers a
totally integrated solution together with supplementary products, applications
and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  

Pricer AB (publ)						Website: www.pricer.com  
Bergkällavägen 20-22					Telephone: +46 8 505 582 00
SE-192 79 Sollentuna					Corporate Identity number: 556427-7993 
Sweden