Contact Information: Contact: Beth Paulino or Kerianne Slattery CommonHealth (973) 352-1000
CommonHealth Launches Valos Expanding Managed Markets Services to Clients
| Source: CommonHealth
PARSIPPANY, NJ--(Marketwire - February 19, 2009) - CommonHealth (www.commonhealth.com), the
world's leading healthcare-communications network and a WPP (NASDAQ : WPPGY )
(www.wpp.com) company, today announced the launch of Valos, the
organization's second full-service managed markets communications unit.
Organically grown from sister agency, Solara, a CommonHealth company that
provides strategic marketing services to improve patient access to
pharmaceutical brands competing in managed markets, Valos was created to
provide strategic and tactical solutions to the pharmaceutical industry in
the managed markets arena. Derived from the Finnish word meaning "to cast
or mold," Valos will help its clients define and promote the value of
brands across their life cycle from pre-launch through patent expiration.
Valos will also focus on developing wellness, disease management, and
quality improvement initiatives that allow pharmaceutical manufacturers to
forge partnerships with managed market customers in an effort to improve
healthcare outcomes.
Noted Shaun Urban, president of both the Valos and Solara companies, "In
the 5 years that Solara has been in existence, its client base and service
offerings have grown exponentially. The shift in the healthcare industry
toward a customer-centric marketing model means clients must think and
behave differently in order to succeed in a rapidly evolving healthcare
system. Establishing Valos as the organization's second managed markets
division is a natural progression for CommonHealth to help better serve the
diverse needs of our clients."
Stacey Singer, managing partner of CommonHealth, responsible for overseeing
the organization's medical education and managed care business units,
added, "As the industry changes, so do the needs of our clients. Creating
Valos has allowed CommonHealth to expand upon the services we are able to
offer our managed care clients. The fact that the Valos team has at its
fingertips all the resources of the CommonHealth network will serve to
enhance their offerings and ultimately, can only help as clients address
the ever-changing and critical role of payers," she concluded.
CommonHealth comprises Valos, Solara, Altum, Carbon, CommonHealth London,
CommonHealth Paris, Conectics, Earthborn, EvoLogue, Ferguson, HLS, MBS/Vox,
ProCom, and Qi. The organization also maintains numerous partnerships both
within and outside of the WPP network of companies.