Contact Information: Contacts: LaunchSquad Melissa Klein 415-625-8555 nnn@launchsquad.com Verizon Cliff Lee 518-396-1095 clifford.p.lee@verizon.com
Next New Networks, Verizon Launch $99 Music Videos, the Web's First Original Music Videos Network
Online Performances to Feature Emerging Musical Artists and Independent Filmmakers
| Source: Next New Networks
NEW YORK, NY--(Marketwire - February 19, 2009) - Next
New Networks and Verizon FiOS today announced the launch of a new
online entertainment network, $99 Music Videos.
Verizon, the provider of the nation's fastest broadband speeds through its
FiOS Internet service, is joining forces with Next New Networks, the leading
online television company, to showcase emerging bands and musical artists
paired with talented filmmakers.
Today's launch kicks off with an original video for La Strada, and upcoming
guest talent includes Jeffrey Lewis & The Junkyard, Via Audio, Plushgun,
The Depreciation Guild, Project Jenny, Project Jan, Lowry, Savoir Adore and
Frances. New videos will premiere every Thursday on the network's website
at: 99dollarmusicvideos.com and distribution channels including YouTube,
iTunes, and more.
$99 Music Videos gives
musicians and filmmakers the opportunity to produce and broadcast
high-quality original music videos for no more than $99. In addition to
connecting great independent talent with new waves of potential fans, $99
Music Videos also appeals to a new generation of filmmakers by
demonstrating innovative techniques to produce innovative music videos
using limited resources.
The network was developed by pioneers in the music, television and online
entertainment space including Fred Seibert, MTV's original Creative
Director, Felicia Williams, former Entertainment Content Manager at YouTube
and Next New Networks' Director of Creative Development, and the Series
Creator and Executive Producer, Webby Award honored filmmaker Jack Ferry.
"$99 Music Videos stands for everything that's exciting about web
entertainment today in bringing together rising star bands, creative
filmmaking, and a low-cost vibe to create original, fresh content," said
Fred Seibert, creative director and co-founder of Next New Networks. "I was
there at the start of MTV and this has the same feeling all over again as
we launch a popular new destination for music videos. Music videos are
meant to be fun, fresh and authentic, and the $99 Music Videos format gives
deserving artists the freedom to create while reaching out to new fans."
Verizon has partnered with Next New Networks as the exclusive launch
sponsor for the new network. Delivered on the nation's most advanced
fiber-optic network, Verizon's FiOS Internet connection is the fastest
available to U.S. consumers.
"$99 Music Videos network programs are a perfect match for FiOS Internet,"
said John Wimsatt, senior vice president, Verizon marketing. "Our advanced
fiber-optic network delivers the fastest broadband speeds and ultimate
online music video experience straight to FiOS Internet customers' homes.
Verizon FiOS is all about letting people do more with their Internet
connection, such as creating and enjoying high-quality video and making
digital media part of their everyday lives."
The Verizon campaign messaging, "$99 music videos are best experienced with
Verizon FiOS Internet," will boost viewer awareness around Verizon's
fiber-optic Internet service. The campaign will also include branded
vignettes during each "making of" segment that offer a unique angle on the
$99 creation process -- the power of speed in the face of limited time.
In addition the campaign will include integrated branded sponsor elements
within episodes detailing the making of each music video, as well as
companion media placements and integrated sponsor graphics on the network
website and distribution points such as the network's YouTube channel. Next
New Networks and Verizon will also work together in creative ways to
promote the series through channels like Verizon's Facebook fan page and
communities on platforms including Twitter, Facebook, Tumblr, MySpace and
Flickr.
$99 Music Videos will feature different combinations of musicians and
directors each week. Directors include Jack Ferry, Dan Meth, Ana Veselic,
Kathleen Grace and Matthew Semel. The network will initially consist of two
shows: a behind-the-scenes look at the making of the video, and the
finished pieces themselves. Viewers will rate the videos as well as have
the chance to submit their own $99 music videos, making the network a
destination for bands and filmmakers to connect with each other and the
independent music and film communities.
More information and links for the musicians and directors involved can be
found at the network's website: 99dollarmusicvideos.com.
About Next New Networks
Next New Networks is TV for the Internet. As the leading independent
producer of online television networks Next New Networks creates, packages,
brands, markets and syndicates some of the Web's most popular regularly
scheduled and episodic programming. Since its inception in March 2007, the
company has launched sixteen networks, and its programming has been viewed
more than 400 million times.
Hit programming from Next New Networks includes Channel Frederator (home of
the popular series "Nite Fite"), Barely Political (the creators of Obama
Girl), TMI Weekly (co-hosted by web celeb Julia Allison), daily auto news
network Fast Lane Daily, DIY filmmaker network Indy Mogul, lifestyle
network ThreadBanger, tech comedy network Barely Digital and your one-stop
showcase of the cutest pets across the globe, Ultra Kawaii. The company,
headquartered in New York, is privately owned, with investors including
Spark Capital, Goldman Sachs and Velocity Interactive. For more
information, please visit www.nextnewnetworks.com.
About Verizon
Verizon Communications Inc. (NYSE : VZ ), headquartered in New York, is a
leader in delivering broadband and other wireline and wireless
communication innovations to mass market, business, government and
wholesale customers. Verizon Wireless operates America's most reliable
wireless network, serving more than 80 million customers nationwide.
Verizon's Wireline operations include Verizon Business, which delivers
innovative and seamless business solutions to customers around the world,
and Verizon Telecom, which brings customers the benefits of converged
communications, information and entertainment services over the nation's
most advanced fiber-optic network. A Dow 30 company, Verizon employs a
diverse workforce of nearly 224,000 and last year generated consolidated
operating revenues of more than $97 billion. For more information, visit
www.verizon.com.
VERIZON'S ONLINE NEWS CENTER: Verizon news releases, executive speeches and
biographies, media contacts, high-quality video and images, and other
information are available at Verizon's News Center on the World Wide Web at
www.verizon.com/news. To receive news releases by e-mail, visit the News
Center and register for customized automatic delivery of Verizon news
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