Seventh Generation Healthy Paper Products Ranked Tops in New Guide
BURLINGTON, VT--(Marketwire - February 23, 2009) - Seventh Generation, the nation's number one
brand of non-toxic, environmentally safe household solutions, announced
today that its family of paper products has achieved top ratings in a new
consumer guide to household tissues.
The "Greenpeace Recycled Tissue and Toilet Paper Guide" examines the
overall sustainability of the nation's leading paper towels, facial
tissues, toilet papers, and disposable napkins. Researchers at the
environmental organization analyzed the manufacturing processes of the
major brands in each of these product categories and looked at both their
overall recycled content and the specific percentages of post-consumer
content that are used. (Post-consumer recycled paper is paper that
consumers have actually used and then recycled via local recycling
programs.)
When the results of the analysis were compiled, Seventh Generation emerged
as a top recommended brand, a rating that Greenpeace experts said was due
to the 100% recycled/80% post-consumer content of the company's paper
towels, bath and facial tissues, and paper napkins, and its use of special
chlorine-free manufacturing processes that prevent the release of toxic
paper mill pollutants like dioxins.
"These kinds of products and the issues they address aren't very
glamorous," said Seventh Generation's Chief Inspired Protagonist Jeffrey
Hollender. "But they're hugely important for consumers to understand and to
purchase. The wrong kind of paper products destroy forests and create some
of the most hazardous pollution dumped into our air and water by any
industry. The Greenpeace guide is a reminder that even small choices matter
a lot and that if we make the right ones when we shop, we can make a big
difference in the health of the world and families."
Consumers can visit www.greenpeace.org/tissueguide to view the new guide
and learn more about these issues. A downloadable wallet-size version
consumers can consult while shopping is also available to help them make
sustainable purchasing decisions and conserve natural resources.
"Shoppers vote with their dollars every time they buy paper products like
toilet paper and facial tissues," said Lindsey Allen, Greenpeace Forest
Campaigner. "Tissue products that are made from recycled content help to
reduce our impact on ancient forests, protecting forest ecosystems and
wildlife for generations."
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of
household and personal-care products for your living home. Our products are
healthy and safe for the air, the surfaces, the fabrics, the pets, and the
people within your home -- and for the community and environment outside of
it. Seventh Generation also offers products for baby that are safe for your
children and the planet.
For information on Seventh Generation cleaning, paper, baby and feminine
personal care products, to find store locations, and explore the company's
website visit www.seventhgeneration.com. To read more about Seventh
Generation's corporate responsibility, visit the Corporate Consciousness
Report at: www.seventhgeneration.com/corporate-responsibility/2007.