Localeze Delivers Essential Online Business Content Management Tools to Local Search Ecosystem

VIENNA, VA--(Marketwire - February 25, 2009) - Further staking its claim as the largest online content manager for local search engines, businesses and consumers, Localeze today announced improvements to its suite of service offerings, developed to meet the rapidly evolving needs of local search engine publishers and their increasingly demanding customers. Offerings in the suite include the Localeze Enhanced Business Registry as well as the Metamizer™ content optimization process and Symantex™ content classification engine.

"The Localeze Enhanced Business Registry, powered by our proprietary Metamizer process and Symantex engine offers unsurpassed data quality, structure, depth and flexibility," said Jeff Beard, president and general manager for Localeze. "Current and new local search engine partners alike recognize the importance of the premium local business content that is delivered singularly by Localeze, because in their eyes that content translates into unmatched user loyalty, traffic and data manageability."

Built using a robust relational database structure to accommodate the essential data depth and breadth of local search engine content, the Enhanced Business Registry is a dynamic central repository for all Localeze business listing data including Localeze Gold Sourced content -- content verified by businesses themselves. The Enhanced Business Registry features deliver maximum listing quality to local search engines, and as a result, to ready-to-buy consumers. Data available through the Enhanced Business Registry is enhanced by the newly launched Metamizer process and Symantex engine:

Metamizer -- Created to address the inherent challenges of automated online local search engine ranking technology by:

--  Driving Localeze content through a rigorous proprietary optimization
    process that cleanses, validates, and further enriches business listing
    information to enable the highest possible data quality and relevance.
    
--  Tags latitude/longitude point codes to each business location for
    maximum local search engine performance, especially in mobile environments.
    

Symantex -- Created to improve the "consumability" of local online business content at multiple levels by:

--  Organizing, structuring and normalizing thousands of business
    categories and millions of listing-level keywords through a proprietary
    classification and content matching system for high-impact presentation,
    "rankability and findability."
    
--  Allowing local search engines to easily match more unstructured
    consumer search queries with real, qualified local businesses.
    

In addition to Metamizer and Symantex, subscribers to the new Enhanced Business Registry enjoy the following flexible benefits:

--  Frequent Master File Refresh -- monthly delivery complete files,
    insuring the receipt of all updated, changed and removed listings including
    the ever-growing set of Gold Sourced content, verified and enhanced by
    businesses.
    
--  Deep, Rich Premium Content -- more keywords, essential business
    details, additional groupings, high capacity and free form fields provide
    organized, relevant and actionable data presentation.
    
--  Scalability -- simple flexible field-additions designed to accommodate
    continuous listings enhancement.
    

About Localeze

Localeze is the largest online content manager serving businesses, local search engine publishers and ready-to-buy consumers. At the center of the local search engine ecosystem, businesses rely on Localeze to collect, enhance, optimize and distribute rich business information online, while local search engines depend on Localeze to deliver the broadest, richest, most accurate content to their users. With a management team of local search innovators, the largest business-verified listing database and the broadest network of local search engine partners in the industry, Localeze is the trusted source for local search engine content management. Localeze is a privately held company headquartered in Vienna, Virginia. For more information visit www.localeze.com.

Contact Information: Media Contact: Alexandra McDougald alexandram@yapr.com Young & Associates for Localeze 202-291-2928