Contact Information: Contact Information Rachel Levine or Leonora Stevens LaunchSquad 415.625.8555 Marketbright(at)launchsquad(dot)com
Marketbright Continues Rapid Growth After Strong 2008
Company Experiences 80% Growth, Retains More Than 97% of Customers Over Three Year Period
| Source: Marketbright
SAN BRUNO, CA--(Marketwire - February 25, 2009) - Marketbright, a leading
on-demand marketing
automation platform, today announced it has experienced 80% growth in
both customers and revenue in 2008, in addition to stellar customer
retention data that emphasizes the unique value of the company's integrated
channel marketing solution. Marketbright also surpassed the 10,000-user mark in 2008.
Over the past three years, Marketbright experienced a remarkably low churn
rate, retaining more than 97% of its customers from 2006-2008. This strong
customer loyalty highlights Marketbright's ability to deliver tangible
long-term value and help companies dramatically improve their marketing
programs and strategies. As companies look to grow their business,
streamline marketing and sales team
collaboration, and boost lead generation
in a time of increasing budget restraints, Marketbright's solution delivers
rapid growth in sales and marketing leads and significantly increases
lead-to-conversion rates.
"Marketbright offers a unique combination of sophisticated demand
generation features with tools to support sales teams and channel partners
throughout the purchase cycle," said David M. Raab, analyst and author of
"The Raab Guide to Demand Generation
Systems." "Its continued growth is a testament to the value companies
gain from continuous cooperation between marketing and sales teams."
"Companies are continuing to modernize their sales and marketing team
structures in order to most successfully convert prospects to customers and
our very high customer loyalty speaks to the role Marketbright plays in
driving revenue at every stage in the sales cycle," said Dom Lindars, CEO
of Marketbright. "As sales and marketing teams look to streamline
operations and more efficiently generate and close leads, we will continue
to develop our platform to optimize our customers' ability to most
effectively market and sell their products."
About Marketbright
Marketbright delivers the leading software-as-a-service marketing
automation solution, enabling more than 10,000 users at companies such as
Varonis, Serena Software, SAP Business Objects and Genesys to make contact,
manage leads and convert prospects to customers. Marketbright's full suite
of integrated applications includes campaign management, email marketing,
event management, landing page creation, lead scoring, lead nurturing and
membership management. The company is privately held and headquartered in
San Bruno, Calif., and can be reached at http://www.marketbright.com.