INDIAN HARBOUR BEACH, FL--(Marketwire - February 25, 2009) - Founded in 1997 when financial institutions were less in the spotlight, Advisory Services, Inc. focused on helping clients throughout the world understand and implement sound banking principles. Today, the firm with "International" added to its name is specifically focused on risk management techniques and all that accompanies this now-demonstrated critical element of the financial industry.

Evident in today's news, risk management -- or the lack of it -- is impacting the future, even for institutions previously deemed the most stable. Advisory Services International (ASI) -- with more than 100 cumulative years of financial expertise within its team -- believes the time is now for financial executives to take action to bring risk management practices under control.

J.B. Woods, president of ASI, discusses the firm's new direction. "We have looked at our industry and concluded that the proven ways of finance were eroded by a gallop into today's changed lending environment. In the past year, the financial industry's rush to assume larger amounts of risk, and the speed with which the industry assumed that risk, have brought challenges that were simply unanticipated. The result has already been catastrophic for some banks, and more banks will follow unless their course is corrected."

Woods and his team, seasoned veterans with global experience, provide clients a heightened vantage point seldom achieved alone. ASI, using a three-phased approach, first tells its clients where they stand. If clients want to move forward, ASI next helps them design programs and tools. The third phase involves coaching and training to help ensure a smooth implementation.

"We have helped financial firms in the U.S., and other nations such as Russia, Thailand, Indonesia, Mexico, Turkey, and Venezuela. One can't transit such diverse cultures and systems without gaining a heightened appreciation for core values that translate across every financial border," explains Woods. "We are unique in this regard."

The firm recently enhanced its web site to reflect its focus on risk management, with articles of interest for financial industry professionals.

About Advisory Services International, Inc.

ASI headquarters are located in Florida with principal team members in four other states. The firm can be reached by phone at +1 707 208 6128 or via its web site:

Contact Information: Contact: William H. Thompson Communications Coordinator Advisory Services International, Inc. 925.946.1353 E-mail: URL: