Performics Selects Mercent Retail Hosted Software to Increase Client ROI
SEATTLE, WA--(Marketwire - March 3, 2009) - Performics, a leading performance marketing
agency, and Mercent™, a provider of online marketing software and
services for retail merchants, today announced that Performics has selected
the Mercent Retail hosted software service to manage data-driven online
marketing programs for its retail clients. Under the partnership
agreement, Performics will use the Mercent Retail on-demand technology to
help retail clients better promote and sell products through comparison
shopping engines (CSEs) and online marketplaces including Amazon and eBay.
Mercent helps leading online retailers drive revenues and profits through
ecommerce shopping channels like Amazon and eBay by providing consolidated
feed management, reporting, and optimization tools through the on-demand
Mercent Retail platform. Mercent is recognized by many in the ecommerce
industry as the only channel management vendor to provide a complete
marketplace integration that includes automated delivery of order data from
third-party marketplaces directly into the retailer's inventory and
fulfillment systems.
"Performics has powered comparison shopping engine and marketplace
advertising programs for clients for six years, and we expect this
partnership with Mercent will provide our clients with even more value and
performance-based opportunities," said Doug Kofoid, senior vice president
of business services at Performics. "The Mercent Retail platform aligns
with Performics' methodical approach to delivering increased ROI to our
clients' campaigns with the right a blend of analysis, insight and
management tools."
Performics is recognized by Internet Retailer as the number one search
engine marketing firm managing more IR Top 500 search engine marketing
programs than any other vendor. Internet Retailer publishes its Top 500
Guide annually and includes profiles and statistics of America's 500
largest retail Web sites ranked by annual sales.
"Mercent is excited to provide the software technology to support
Performics' comparison shopping engine and marketplace practices," said
Mercent CEO Eric Best. "We look forward to working with Performics' team to
provide the best value and ROI for retail merchants."
Information regarding Mercent Retail shopping
feed and marketplace technology and the complete list of online marketing channels in
the Mercent Shopping Network is available at www.mercent.com.
About Performics
At Performics, we create
opportunities and drive success for more than 200 of the world's top
brands. Our innovative approach to paid and natural search as well as user
experience, emerging media and digital strategy fully integrates all
aspects of performance marketing program management from analytics and
conversion optimization to tracking, reporting and technology.
Our commitment is to deliver more qualified consumers and a better return
on investment. Performics works diligently and efficiently on behalf of our
clients to boost the effectiveness of their digital marketing efforts.
Headquartered in Chicago with offices around the world, Performics is the
performance marketing expert inside Publicis Groupe's Vivaki Nerve Center.
Visit us: www.performics.com.
About Mercent
Mercent provides online marketing
technology and services to help retail merchants optimize performance
across online marketing channels. Mercent's on-demand platform, Mercent
Retail, connects existing retail management systems and The Mercent
Shopping Network, a network of more than 50 online shopping destinations
including transactional
marketplaces such as Amazon.com and eBay
Large Merchant Services, comparison shopping
engines (CSEs) such as Shopping.com and Shopzilla, paid
inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing
programs such as LinkShare and Google Affiliate Network. Mercent Retail
makes it easy for merchants to increase revenue and gross margins by
promoting the right products with the right merchandising offers and
placement using optimized product data feeds to these key retail channels.
Mercent customers include 1-800-Flowers, Bass Pro Shops, Brookstone,
GUESS?, L'Occitane USA, Redcats Group, REI, and other leading retailers.
Mercent is an Amazon.com Certified System Integrator, Buy.com Gold
Certified Partner, SHOP.COM Certified Data Feed Provider, certified Google
Product Search Partner and Yahoo! Search Submit Pro certified feed
provider. Founded by veterans of Amazon.com, Mercent is a venture-funded
company based in Seattle, WA. For more information, visit www.mercent.com.