Source: The Pen Group

StudioNow and The NewsMarket Launch Custom Video Production Platform for PR and Marketing Pros

Web-Based Platform Makes High-Quality Video Content Easy and Affordable to Produce, Edit, Distribute and Syndicate

NASHVILLE, TN and NEW YORK, NY--(Marketwire - March 3, 2009) - StudioNow (, the premier online video creation platform, and The NewsMarket (, the leading video marketing and distribution platform for corporate marketers, today announced a partnership to create a Custom Video Production Platform for companies and organizations seeking to produce and deliver high-quality rich video content to the media and consumers.

The partnership will provide NewsMarket's clients access to the creative talent of StudioNow's global network of video professionals and its proprietary online production management system, enabling companies and other organizations to shoot, edit and create original video content for distribution and syndication through The NewsMarket's platform.

"More companies and organizations than ever are using video as part of their marketing strategies, especially in this tough advertising market, and we are pleased to now be able to offer our customers an easy way to produce more content," said Shoba Purushothaman, CEO and Co-Founder, The NewsMarket. "Coupling StudioNow's market-leading platform for creation of high-quality video content with our global distribution network enables us to deliver a cost-effective, powerful solution to corporate marketers."

"StudioNow is excited to be pairing our new-era, web-based video production capability with The NewsMarket's ability to distribute video content for the world's leading brands and organizations to news and video consumers around the globe," said David Mason, CEO of StudioNow. "The ability for customers of The NewsMarket to quickly produce exciting, professional-grade video content for distribution to their target audiences will be greatly enhanced through this agreement with StudioNow."

StudioNow creates custom, online production platforms for customers like The NewsMarket. The StudioNow production platform provides dynamic management of the entire content development and production process from start to finish, connecting the customer with thousands of expert videographers, editors, directors, producers, animators and voiceover artists. StudioNow quickly and efficiently creates top-quality digital content at a fraction of the cost normally charged by traditional production/post-production houses.

About The NewsMarket

The NewsMarket is the leading platform used by global brands, governments and NGOs to communicate with all their key audiences using video. The NewsMarket combines award-winning, proprietary technology with a unique, strategic approach to support the marketing programs of the world's leading brands including General Motors, Volvo Cars, the U.S. Department of State, IBM, UNICEF, Facebook and Google. The company's media site ( is used by more than 25,000 media outlets in 190 countries to view and order free news video. Headquartered in New York, the company also has offices in London, Ahmedabad, Mumbai, Beijing and San Francisco. To learn more, visit:

About StudioNow

StudioNow is the premier online platform for video creation and distribution, aggregating thousands of editors, videographers and creative individuals to provide professional, 24/7 on-demand video content at affordable prices to businesses of all sizes across all markets. From major media organizations to Internet marketers to local advertisers, StudioNow's proprietary high-volume, Web-based marketplace and custom production management platform meets the rising demand for high-quality, original video material. For additional information about StudioNow, please visit:

Contact Information: Media contacts: StudioNow Alan Penchansky / Michael Tangeman T: +1 305 529 1944 The NewsMarket Romina Rosado T: +1 212 497 9023 E: