WASHINGTON, March 9, 2009 (GLOBE NEWSWIRE) -- FaceTime Strategy, a full-service marketing firm based in Washington D.C., completed a campaign component for Inova Blood Donor Services, a service line to Inova Health System. Working with the Inova team, FaceTime Strategy helped turn a simple vehicle of utility into a mobile marketing platform.
These mobile units are used to ensure that all necessary equipment and supplies are on site for IBDS's community blood drives. Because these trucks service all major blood drives, this campaign will be highly visible to both passersby and those arriving to donate.
"Working with FaceTime Strategy was a great experience," said AJ Hughes, Assistant Director, Collections, of Inova Blood Donor Services. "FaceTime was able to provide timely service and deliver on the quality they promised. We are looking forward to seeing our new trucks on the road and spreading our message."
The American Trucking Association reports that 91% of people notice images and text when they appear on trucks. Since Inova Blood Donor Services provides approximately 90% of the blood used throughout the Greater DC metro area, it's important for their message to reach the local community, and truck wraps provide an ideal way to do so.
About Inova Health Systems
Inova Blood Donor Services is part of the award-winning not-for-profit Inova Health System, which consists of hospitals and other health services, including emergency and urgent care centers, home care, nursing homes, and mental health and wellness centers. Governed by a voluntary board of community members, Inova's mission is to improve the health of the diverse community it serves through excellence in patient care, education and research. Inova provides a healthy environment for its patients, families, visitors, staff and physicians by prohibiting tobacco use on its campuses.
About FaceTime Strategy
FaceTime Strategy (www.facetimestrategy.com) is a full-service marketing agency with expertise in interactive, outdoor, direct, events, image advertising and marketing that produce quantifiable results that improve a client's bottom line. FaceTime Strategy is headquartered in Washington D.C., with an office in Dallas. For more information, call 202.386.6159 or visit www.facetimestrategy.com. FaceTime Strategy is a Mason Media Group company (www.masonmediagroup.com).