Raycom Media Turns to AppAssure for Application Data Protection, Disaster Recovery Solution

RESTON, VA--(Marketwire - March 19, 2009) - Raycom Media, one of the nation's largest broadcasters and owner and operator of 46 television stations in 18 states, continues to seek ways to streamline its IT organization while ensuring that associated systems can easily recover from a potential disaster.

After evaluating Replay AppImage from AppAssure, a leading provider of enterprise-class backup and disaster recovery software purpose-built for Windows applications, Raycom instantly realized the software tool would benefit its disaster recovery efforts and greatly improve its application backup process.

"All of our employees, regardless of location, rely on centralized corporate systems including financial and business databases, applications and e-mail," said David Burke, CIO, Raycom. "We are in the process of building a disaster recovery site about 100 miles away from our headquarters. In the event of a disaster, our plan is to reroute all network traffic to that location and allow our employees to conduct business as usual. We realize that driving to the disaster recovery site with stacks of backup tapes would work but getting everything restored would take more than an acceptable amount of time."

Raycom had used another backup and restore solution to protect Microsoft Exchange data but saw immediate gains in efficiency with Replay AppImage. "We're in love with how Reply AppImage works with Exchange," said Jim Upchurch, senior systems administrator, Raycom. "Our restore processes used to be extremely complex. Every time we needed to restore data we had to call for technical support so they could talk us through the procedure. That made us pretty nervous."

With an easy-to-use graphical user interface, Raycom has used Replay AppImage to quickly restore lost e-mail messages. Raycom is also using Replay AppImage to restore SQL servers running applications that can't be backed up by SQL including applications that don't support transaction logging.

Replay AppImage offers users the ability to:

--  Eliminate backup windows with continuous images throughout the day
--  Access Exchange during a live recovery
--  Decrease disk space requirements with built-in data de-duplication and
    compression
--  Recover the entire Exchange application from bare-metal in just a few
    clicks
--  Reduce traditional tape processes and tape infrastructure from their
    environment
    

Although Raycom continues to develop its alternate site for disaster recovery, its everyday use of Replay AppImage has assured the company that the tool will speed recovery and limit downtime in the event of a disaster.

About Replay AppImage

The Replay AppImage has been purpose-built to protect Windows applications. Featuring centralized client-server architecture, Replay AppImage uses off-host processing to eliminate backup windows and enable the live restore of a down application. Offering live rollback and virtual recovery, Replay AppImage assures reliable application recoveries through its unique approach to Continuous Application Protection (CAP) technology and is easily extensible into a virtualized infrastructure to optimize resource usage.

Replay AppImage is available now with pricing starting at $899 USD per server. For more information or to download a trial, please visit: http://www.appassure.com/Resources/downloads.aspx

About AppAssure Software

AppAssure Software is a provider of innovative backup and disaster recovery software that has been purpose-built for Windows applications. Designed to protect the applications, not just the data, AppAssure solutions deliver high-value features for reliable data protection that is corruption-free. Using a centralized server architecture, AppAssure solutions feature off-host processing that will eliminate backup windows and enable a live restore for a down application. As a result, IT administrators can have the confidence that their Windows applications are completely protected and easily recoverable in the event of data loss or disaster. AppAssure is a Gold Certified Microsoft partner, and a member of VMware and BlackBerry alliance programs. For more information, please visit www.AppAssure.com.

Contact Information: Media Contact: Erin Jones E.S. Jones PR for AppAssure 704.664.2170