HONG KONG--(Marketwire - March 20, 2009) - Cisco (
NASDAQ:
CSCO) announced today that i-CABLE
is deploying Cisco's highly secure set-top boxes and end-to-end video
solution to resolve pirated viewing of its television services. i-CABLE
started the set-top box and video network replacement project for
subscribers in February 2009 and expects to complete it by end of this
year. The Cisco video solution also paves the way for the i-CABLE network
to evolve into a medianet, a platform optimized to support media-rich,
interactive applications and new services.
Pirated TV viewing remains a serious problem for the pay-TV industry, as
well as for society as a whole, resulting in millions of dollars in lost
revenue and jeopardizing the reputation and development of Hong Kong in
areas of copyright and innovation. With the introduction of the Cisco
PowerKEY® System, digital headend system and set-top boxes, i-CABLE will
be able to deliver highly secure and top-quality TV services. This network
evolution will help bring to an end piracy via illegal TV decoders, thereby
slashing revenue losses and helping protect Hong Kong's reputation.
"i-CABLE has always been a major force in fighting the battle of pirated TV
viewing, which is detrimental to the pay-TV industry and to society as a
whole. The deployment of Cisco set-top boxes and the end-to-end solution
demonstrates our commitment to resolving this problem and to building a
future-proof network infrastructure to transform the consumer experience by
enabling new applications," said Mr. Benjamin Tong, Executive Director of
i-CABLE. "Cisco's proven track record in providing cutting-edge, highly
secure technology to the industry gives us confidence that not only can the
current issue be resolved, but we will also be well positioned and prepared
to meet our future needs in offering our customers rich media services and
applications."
Cisco is providing set-top boxes as part of its end-to-end video solution
that offers i-CABLE a robust, reliable infrastruture and delivers a
differentiated experience to its customers. The Cisco solution consists of
the Model D-PCG1000™ PowerKEY Conditional Access System (CAS) Gateway, a
digital headend system incorporating the Continuum DVP™ SI-Server™
MKV, ROSA Copernicus Network Management Server (NMS), Model D9630 Advanced
QAM Modulators and DCM Digital Content Manager, and the Cisco's Z368DVB
Standard-definition (SD) set-top series, which includes options for both
digital cable and MMDS/satellite.
Today's announcement highlights Cisco's dedication to transforming the
network into a medianet. In addition to enabling pay-TV service providers
to deliver top-quality video content, Cisco medianet technologies provide a
highly extensible platform that allows innovative, personalized and
interactive TV applications. These include time-shifted television, which
gives customers the flexibility to watch their favorite programs on their
own schedules, three-screen capability that delivers television content to
TVs, PCs and smartphones, video-on-demand, Internet browsing, e-mail and
chat.
"We are excited to collaborate with i-CABLE and provide it with our highly
secure end-to-end solution. This deployment testifies to our vision of
transforming service providers into experience providers and demonstrates
the efficacy of the medianet. We are also delighted that we have been able
to bring our global expertise and proven products like our highly secure
set-top box to help address a problem that hinders the growth of the pay-TV
industry," said Mr. Ben Wu, general manager of Media and Video Business,
Cisco China.
About i-CABLE
i-CABLE Communications Ltd. is Hong Kong's leading integrated
communications company, and is one of the largest producers of video, film
and multi-media content based in Hong Kong. Its
pay-TV operation, Hong Kong Cable Television Ltd., set the trend of
multi-channel pay-television service for Hong Kong. Throughout the years,
it has successfully established a leading position in News, Movies and
Sports television programming, providing top rate programmes to individual
consumers, mobile operators as well as commercial places and public
transportation system.
About Cisco Systems
Cisco (
NASDAQ:
CSCO) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at
http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com. Cisco equipment in Hong Kong and Macau is
supplied by Cisco Systems International BV, a wholly owned subsidiary of
Cisco Systems, Inc.
Cisco, the Cisco logo, Cisco Systems, Model D-PCG1000, PowerKEY, Continuum
DVP and SI-Server are registered trademarks or trademarks of Cisco Systems,
Inc. and/or its affiliates in the United States and certain other
countries. All other trademarks mentioned in this document are the property
of their respective owners. The use of the word partner does not imply a
partnership relationship between Cisco and any other company. This document
is Cisco Public Information.
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Contact Information: Press Contact:
Karen Chu
Cisco
Tel: 852 - 25883292
Email: karenchu@cisco.com
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Cisco
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Email: hmleong@cisco.com