Annual General Meeting of Swedish Match AB (publ)

Annual General Meeting of Swedish Match AB (publ)

The shareholders of Swedish Match AB are hereby notified of the Annual General
Meeting of Shareholders to be held on Tuesday April 28, 2009 at 16:30 (CET) at
Hotel Rival, Mariatorget 3, Stockholm, Sweden.

The Board of Directors proposes an increased dividend to 4.10 SEK per share. The
proposed record date for entitlement to receive a cash dividend is May 4, 2009.
The Board also proposes that the current mandate to repurchase up to 10 percent
of all shares in the Company for a maximum amount of 3,000 MSEK be prolonged. In
addition the Board will also propose a reduction in the Company's share capital
of 6,110,045.76 SEK through withdrawal of 4,000,000 previously repurchased
shares, with a simultaneous bonus issue without issuing new shares, of the
corresponding amount to restore the share capital. Furthermore, the Board will
propose that the reduction be allocated to a fund for use in repurchasing the
Company's own shares.

The Nominating Committee of Swedish Match AB proposes re-election of Charles A.
Blixt, Andrew Cripps, Karen Guerra, Arne Jurbrant, Conny Karlsson, Kersti
Strandqvist and Meg Tivéus. Conny Karlsson is proposed to be re-elected as
Chairman of the Board and Andrew Cripps is proposed to be re-elected as Deputy
Chairman of the Board.

The Nominating Committee consists of Michael Allison (Morgan Stanley Investment
Management), William N. Booth (Wellington Management Company), Andy Brown (Cedar
Rock Capital), Mads Eg Gensmann (Parvus Asset Management), chairman, and Conny
Karlsson.

The complete notice of the Annual General Meeting can be found on the corporate
web site: www.swedishmatch.com, and is also enclosed.

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Swedish Match produces and sells market-leading brands in smokefree tobacco
products, cigars, pipe tobacco and lights products. The Company sells products
across the globe, with production units in 11 countries. The Group's global
operations generated sales of 13,162 MSEK for the twelve month period ending
December 31, 2008. The Swedish Match share is listed on the NASDAQ OMX Stockholm
(SWMA).
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Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
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For further information, please contact:
Henrik Brehmer, Senior Vice President Corporate Communications
Office +46 8 658 04 52, Mobile +46 76 111 34 14
Emmett Harrison, Vice President, Investor Relations
Office +46 8 658 01 73, Mobile +46 70 938 01 73