Contact Information: Contact: Beth Paulino or Kerianne Slattery CommonHealth (973) 352-1000
Solara Promotes and Hires Fresh Talent
| Source: Solara
PARSIPPANY, NJ--(Marketwire - March 31, 2009) - Solara, a CommonHealth business unit created
to provide strategic marketing services to improve patient access to
pharmaceutical brands competing in managed markets, today announced one
promotion and nine new hires.
CommonHealth (www.commonhealth.com) is the world's leading
healthcare-communications network and a WPP (NASDAQ : WPPGY ) (www.wpp.com)
company.
Promotion
Trudy Chiavelli, with Solara for nearly two years, has been promoted to
senior account executive from her previous post as traffic manager. In her
new role, Ms. Chiavelli will oversee the daily activities for her assigned
accounts, anticipating and managing her clients' needs. Ms. Chiavelli will
also assist in the strategic development of tactical concepts and
contribute to new business opportunities.
New Hires
Joanne Way joins Solara as senior vice president, managing director. As
such, she will be charged with acquiring new business, expanding Solara's
resource pool and building upon managed market client offerings.
Additionally, Ms. Way will assist in creating innovative managed market
strategies for clients to ensure affordability and maximize brand
performance. Most recently, Ms. Way was employed as director of managed
markets at Beacon Healthcare Communications located in Bedminster.
Dana Regan returns to the CommonHealth organization as a senior vice
president, managing director at Solara. Ms. Regan will manage payer
strategic communications for her designated accounts and continue to build
strong client relationships within the agency. Previously, Ms. Regan was
employed as a vice president, account group supervisor at Solara's sister
agency, Ferguson, the founding professional advertising and promotion
agency of network. Immediately prior to returning to CommonHealth, she was
senior vice president, managing director at Torre Lazur, a healthcare
advertising firm located in Parsippany, were she directed the managed
markets division.
Danielle Yeranian, also a CommonHealth alum due to a stint as production
manager at ProCom, one of the company's medical education units, joins
Solara as director of traffic. In this position, Ms. Yeranian will
supervise the department ensuring all projects are routed properly
throughout the agency, from inception to completion. Prior to returning to
CommonHealth, Ms. Yeranian was employed as production and operations
director at Looney Advertising, a boutique consumer agency located in
Montclair.
Entering Solara as editorial manager, Keith Croes will manage the editorial
team, ensuring editorial quality, accuracy, and style meet both agency
guidelines and clients' objectives. Most recently, Mr. Croes was director
of scientific services at The Selva Group, a full-service medical education
and event management company headquartered in Saratoga Springs, NY.
Transferring from sister agency Carbon, a CommonHealth professional
advertising and promotion agency created to serve the marketing needs of
emerging pharma and specialty brands, Brenda Rebilas has joined the Solara
team as a vice president, associate creative director. She will provide
design perspective and insight for her assigned brands. Ms. Rebilas has
been with the organization for eleven years.
Carolyn Ignomirello joins Solara as a group copy supervisor. In this
position, she will contribute to the strategic and creative direction for
various brands and oversee all copywriting for her designated accounts.
Before coming to the company, Ms. Ignomirello was a copy supervisor at
Natrel Communications, a pharmaceutical advertising agency in Parsippany.
Parker Jones comes to Solara as an account supervisor. In this role, he
will function as the principal day-to-day representative of the company on
his account assignments, managing budgets and working with the internal
Solara team to meet the clients' needs. Prior to joining Solara, Mr. Jones
was employed as a senior account executive at Sudler & Hennessey, a
healthcare communications agency located in Berkeley Heights.
Entering Solara as a senior account executive, Tara Heckman-Miller will
develop and implement campaigns and coordinate fiscal accountability for
budgets and expense reporting for her designated accounts. Before joining
the agency, Ms. Heckman-Miller was a consultant for THM Consultants, a firm
that focused on servicing the pharmaceutical industry by providing project
management and event coordination services.
Ron Jervis joins Solara as traffic coordinator. As such, he will route jobs
through the agency from start to finish, ensuring that projects are
completed on time and within budget. Prior to signing on with Solara, Mr.
Jervis graduated with a bachelor's degree in media production from East
Carolina University's School of Communication.
CommonHealth comprises Solara, Altum, Carbon, CommonHealth London,
CommonHealth Paris, Conectics, Earthborn, EvoLogue, Ferguson, HLS, MBS/Vox,
ProCom, Qi and Valos. The organization also maintains numerous partnerships
both within and outside of the WPP network of companies.