Contact Information: Contact: Terry Murphy (561) 688-8155
Strategic Marketing, Inc. Retained to Develop and Launch Brand for New Venture
| Source: Strategic Marketing, Inc.
WEST PALM BEACH, FL--(Marketwire - April 8, 2009) - Strategic Marketing, Inc. has
been retained by Capitol
Carpet & Tile to create the brand and implement the advertising
campaign for its new venture, Ready.Rent.Sell.
Ready.Rent.Sell is a cost and time-efficient way for people to fix up their
homes. It is targeted to people who are trying to rent or sell a property
that needs updating, but any homeowner can benefit from the services
offered.
With five locations in South Florida, Capitol Carpet & Tile has been
family-owned and operated since 1985. They specialize in flooring and also sell window
treatments and plantation shutters. Ready.Rent.Sell takes Capitol's
offering to a new level, by including paint, light fixtures, ceiling fans,
kitchen and bath faucets, trim carpentry work, and other cosmetic upgrades.
Strategic Marketing, Inc., founded in 1992, is a full-service advertising, marketing
and public relations firm based in West Palm Beach, Florida, and has
handled Capitol Carpet & Tile's account for 15 years.
"When Capitol came to us with this idea, we immediately saw great
potential," said Terry Murphy, president of Strategic Marketing. "Our
strategy was to play off the strength of the established Capitol brand
while at the same time introducing the new Ready.Rent.Sell brand." The
agency has created a corporate identity
package, collateral material,
web site and a television
commercial to launch the brand.
For more information on Strategic Marketing, visit www.thinkstrategic.com.
For more information about Ready.Rent.Sell, visit www.readyrentsell.com.