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Pizza Patrón Achieves 6.4 Percent Sales Increase in March
2009 Continues to Be Up Year for Nation's #1 Latino Pizza Brand
| Source: Pizza Patron
DALLAS, TX--(Marketwire - April 17, 2009) - Pizza Patrón, the premier Latino pizza brand, announced today
that systemwide comparable sales increased 6.4 percent in March, which
comes on the heels of increases of 10.5 and 7.9 percent in March and
January, respectively.
"We are strategically positioned to do well despite the economy," said
Andrew Gamm, director of Brand Development for Pizza Patrón. "Much of last
year was spent finding areas to reduce costs in our operations so we could
avoid passing on any price increases to our customers, and it is now paying
off."
Although Pizza Patrón has been credited with creating the country's first
chain of Latin-focused pizza restaurants, the company is experiencing
tremendous success among non-Hispanics who live in the communities where
stores are located. Antonio Swad, founder of Pizza Patrón, is featured on
the cover of Chain Leader this month. The cover story, "Know Your Audience:
Pizza Patrón Caters to Hispanics," emphasizes the fact that the chain's
unique focus and value proposition has a broad appeal, not only with
Hispanics, but with people of every race and ethnic heritage.
"I don't know if it was the peso campaign or what. We seem to connect to
people," said Swad in his Chain Leader interview.
Swad's above reference to pesos refers to how Pizza Patrón was vicariously
introduced to the entire country and the world through global newscasts
when it announced in 2007 that it would accept pesos in all of its U.S.
locations.
"Our brand makes no apology for celebrating the diversity of the Latin
culture and lifestyle," says Gamm. "It's what makes the Pizza Patrón
experience different. The peso campaign allowed us to be exposed to a wide
audience of pizza lovers who now appreciate the great food and values we
bring to families every day."
About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986.
Since franchising began in March 2003, the brand has grown from four
locations in Dallas to 87 locations in six states, with more than 40
additional stores under development. Pizza Patrón features festive,
Latin-influenced pizza stores that are community-based in Spanish-speaking
or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has
expanded its menu to include new items such as Patrón Dippers™, Fiesta
Wings™, BreadStix™, QuesoStix™ and Churros. Additionally, they
successfully rolled-out their LISTA-NOW READY™ pizza program nationally.
The carry-out pizza chain also features a variety of different store models
including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable
mini-store extension) and their QSP™ (Quick Service Pizza) concept. All
pizza dough is made fresh throughout the evening; no preservatives are
added or needed. The sauce is prepared fresh in the stores from crushed
Roma tomatoes and marinated with a secret blend of herbs and spices. Only
100% mozzarella cheese is used on all pizzas. X-Large pizzas are offered
at prices as low as $6 for cheese and one topping and $4 for the same
medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with
everything is priced as low as $8.
For more information, visit http://www.pizzapatron.com/.