-- Seamless, Easy Integration - Five-minute self-service setup allows Salesforce CRM users to view Marketbright-captured data, including survey responses, visited campaign pages and Web activity. -- Simple Data Flow Control - Controls the integration and makes changes and updates without IT or consultants. -- Sophisticated Lead Publishing Rules - Controls marketing updates based on Salesforce CRM lead status. -- Lead Score Threshold Control - Enables users to "dial up or dial down" leads sent into Salesforce CRM. -- Flexible Data Control - Controls all data values posted to Salesforce CRM. -- Enables ROI on Marketing Activities - Provides powerful reporting into insight into marketing's influence on company revenue."With over 70% of our customers using Salesforce CRM, it made sense for us to develop a fast-integration path so they could easily create a unified sales and marketing approach," said Dom Lindars, CEO of Marketbright. "These new, expanded capabilities are now allowing our customers for the first time to truly maximize the number of high quality leads generated, actually nurture leads from start to finish and easily and accurately measure marketing's real impact on business." For more information about Marketbright for Salesforce Appexchange, visit the company's Web site at: www.marketbright.com/salesforce/ About the Force.com Platform and AppExchange Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 100,000 custom applications used by salesforce.com's 55,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, Force.com unifies the development and deployment model from the database to the device, allowing developers to easily assemble applications with clicks, components and code, and then instantly deploy them on salesforce.com's trusted global infrastructure. Customers and partners are using Force.com to build all kinds of business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more. Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/. About Marketbright Marketbright provides an on demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead scoring and nurturing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Serena Software, VMware and Avid. Marketbright is headquartered in San Bruno, Calif. For more information, visit the company's Web site at www.marketbright.com.
Contact Information: Media Contact: Rachel Levine or Jason Mandell LaunchSquad marketbright(at)launchsquad(dot)com 415.625.8555