BOSTON, MA--(Marketwire - April 24, 2009) - Boston Celtics point guard Rajon Rondo will be the first NBA player to be supported by energy drink leader Red Bull. It's an exciting new page in the company's playbook. Red Bull has long been a loyal supporter of top-tier, professional athletes in national and international disciplines, such as NASCAR, Formula One, NFL, and Major League Soccer, as well as action and adventure sports. But with Red Bull's popularity soaring higher than ever among fans and players in the major national leagues, the time is right to welcome a new kind of player to the Red Bull world.

Point Guard Rajon Rondo, 23, has become an unconventional factor in the Celtics success. He was welcomed into the Red Bull world by being driven to his first playoff game against the Chicago Bulls in the #82 Red Bull NASCAR. The car ripped through the streets of Boston right to the player's entrance door at the TD Banknorth Garden.

Red Bull has found a great partner in Rajon Rondo, who is an emerging superstar and dynamic on the court and off. "I've gotten a glimpse into the Red Bull world and from what I can see, I'm really glad about the partnership. They are very creative and don't do things in a traditional way. I look forward to putting these new wings to use," says Rondo.

The former SEC All-Freshman Team member and 2005 USA Men's Under-21 FIFA World Champion, Rondo attended the University of Kentucky for two years before declaring himself for the 2006 NBA Draft. Since being drafted 21st overall by the Phoenix Suns, he was later traded to the Boston Celtics, where he played a key role in leading the team to the 2008 National Championships. He ranks 5th in the NBA in regular season steals (129) and his signature breakaway speed and amazing court vision has made Rondo one of the most entertaining and talented young players in the league. An equally emerging personality off the court, Rondo spends his off-season cruising local roller rinks practicing his rhythmic roller skating and visits to CAMP RONDO, a fully-inclusive basketball development experience for players of all ages that Rondo founded.

Rondo joins a roster of champions such as Olympic Beach Volleyball gold medalists Todd Rogers and Phil Dalhausser, NFL Running Back Reggie Bush, Chicago Bears' Devin Hester, Motocross Champion James Stewart, X Games Champion Shaun White, and World Record holder Robbie Maddison to name just a few, and will work hard to add the "Larry O'Brien NBA Championship Trophy" to the list of accomplishments reached to date by Red Bull athletes around the world.

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