MTG: LAUNCH OF VIASAT HOCKEY PAY-TV CHANNEL IN SWEDEN

MTG: LAUNCH OF VIASAT HOCKEY PAY-TV CHANNEL IN SWEDEN

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced that Viasat Broadcasting will
launch Sweden's only dedicated ice hockey channel at the start of the new season
in the Autumn.  Viasat Hockey will be available on the Viasat satellite platform
as part of Viasat's premium sports package, and for distribution via third party
networks.  The channel will feature exclusive and extensive coverage of Sweden's
HockeyAllsvenskan league, as well as the annual IIHF World Championship, the
Kontinental Hockey League, the KHL and Europe's Champions Hockey League.

The move follows the acquisition of the exclusive broadcasting rights to the
Swedish HockeyAllsvenskan league for the next 4 years.  HockeyAllsvenskan is one
of the most popular sports leagues in Sweden and the rights include the regular
season as well as qualification matches for the Elitserien premier league. 

Viasat has also successfully prolonged its exclusive broadcasting rights to the
KHL for another 3 years. The KHL international ice hockey league brings together
21 teams from Russia and one team each from Latvia, Belarus and Kazakhstan. At
least 64 KHL games will be broadcast on Viasat Hockey each season, including the
18 play-off games and the All-star game. 

Hans-Holger Albrecht, President & CEO of MTG, commented: “This launch is the
latest in a series of launches of highly popular localised sports channels, and
reflects our strategy to provide the very best in local and international sports
content to viewers.  Viasat Hockey will sit alongside our Viasat Sport, Viasat
Fotboll and Viasat Motor thematic pay-TV channels in Sweden, and we now have 12
local market sports channels in 16 countries across Europe.  

***

For further information, please visit www.mtg.se or contact:

Hans-Holger Albrecht, President & CEO
Tel: +46 (0) 8 562 000 50
Investor & Analyst Enquiries:
Matthew Hooper: 	+44 (0) 7768 440 414
Email: investor.relations@mtg.se 
Media Enquiries:
Bert Willborg +44 (0) 791 2280 850
Email: bert.willborg@mtg.se   	


Modern Times Group is a leading international entertainment broadcasting group
with the second largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the largest free-TV and satellite premium pay-TV operator in
Scandinavia and the Baltics, and also operates free-TV channels in the Czech
Republic, Hungary, Slovenia Bulgaria, Macedonia and Ghana. MTG's TV assets are
broadcast in a total of 29 countries and reach over 100 million people. MTG is
also the major shareholder in Russia's largest independent television
broadcaster (CTC Media - Nasdaq: CTCM), and the number one commercial radio
operator in the Nordic and Baltic regions.

Modern Times Group MTG AB Class A and B shares are listed on Nasdaq OMX
Stockholm's Large Cap market (‘MTGA' and ‘MTGB').


The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08.00 CET on 7 May
2009.