CEO buys shares in TradeDoubler

Örjan Frid, CEO of TradeDoubler, purchased 10,000 shares in
TradeDoubler on May 6. Previously, he did not own any TradeDoubler
shares."During my first months in the Group I have become familiar the
company and its operations. It is my opinion that the company has
what is needed for long-term growth with profitability".

The share purchase was made on May 6, the same date that TradeDoubler
released its interim report for the first quarter of 2009. The
purchase was carried out after the interim report was disclosed
publicly, but on the same date, which is not permitted in accordance
with the Reporting Duty for Certain Holdings of Financial Instruments
Act (2000:1087)."I decided earlier in the spring to purchase shares in TradeDoubler,
but felt that a person in my position must be extra careful as CEO.
One should normally try to trade immediately after a report.
Therefore, I chose to wait. When the report was released, I checked
that the price had not been affected significantly before I
purchased. I realize now that I should have waited until the next
day. My action was purely inadvertent."


TRADEDOUBLER AB (publ)

For more information, please contact,

Örjan Frid, President and CEO
+ 46 (8) 40 50 800