This is a notification of changes in the shareholdings of the company's management employees, who are obligated to give and pass on notifications, pursuant to the Danish Securities Trading Act. Name Karl Kristian Hvidt Nielsen Reason President & CEO, in compliance with article 28 a (2.1.) of the Danish Securities Trading Act Issuer Bang & Olufsen a/s ISIN DK0060177541 Designation Shares Nature of Transaction Purchase Trading Date 7 May 2009 Market OMX Nordic Exchange Copenhagen A/S Number 5,594 Market price (DKK) 106,286 Name Christian Winther Reason Sr. Vice President, in compliance with article 28 a (2.1.) of the Danish Securities Trading Act Issuer Bang & Olufsen a/s ISIN DK0060177541 Designation Shares Nature of Transaction Purchase Trading Date 7 May 2009 Market OMX Nordic Exchange Copenhagen A/S Number 13,700 Market price (DKK) 260,300 Name John Bennett-Therkildsen Reason Sr. Vice President, in compliance with article 28 a (2.1.) of the Danish Securities Trading Act Issuer Bang & Olufsen a/s ISIN DK0060177541 Designation Shares Nature of Transaction Purchase Trading Date 7 May 2009 Market OMX Nordic Exchange Copenhagen A/S Number 6,735 Market price (DKK) 127,965 Kim Bo Hansen Director, Global Counsel For any further information, please contact: Director, Global Counsel Kim Bo Hansen, tel.: +45 9684 5167.