Changes in the shareholdings of the company's management

This is a notification of changes in the shareholdings of the company's
management employees, who are obligated to give and pass on notifications,
pursuant to the Danish Securities Trading Act. 

Name                    Karl Kristian Hvidt Nielsen
Reason                  President & CEO, in compliance with article
                        28 a (2.1.) of the Danish Securities Trading Act 
Issuer                  Bang & Olufsen a/s
ISIN                    DK0060177541
Designation             Shares
Nature of Transaction   Purchase
Trading Date            7 May 2009
Market                  OMX Nordic Exchange Copenhagen A/S
Number                  5,594
Market price (DKK)      106,286

Name                    Christian Winther
Reason                  Sr. Vice President, in compliance with article
                        28 a (2.1.) of the Danish Securities Trading Act 
Issuer                  Bang & Olufsen a/s
ISIN                    DK0060177541
Designation             Shares
Nature of Transaction   Purchase
Trading Date            7 May 2009
Market                  OMX Nordic Exchange Copenhagen A/S
Number                  13,700
Market price (DKK)      260,300

Name                    John Bennett-Therkildsen
Reason                  Sr. Vice President, in compliance with article
                        28 a (2.1.) of the Danish Securities Trading Act 
Issuer                  Bang & Olufsen a/s
ISIN                    DK0060177541
Designation             Shares
Nature of Transaction   Purchase
Trading Date            7 May 2009
Market                  OMX Nordic Exchange Copenhagen A/S
Number                  6,735
Market price (DKK)      127,965


Kim Bo Hansen
Director, Global Counsel


For any further information, please contact:
Director, Global Counsel Kim Bo Hansen, tel.: +45 9684 5167.