Contact Information: Contact: Kathy Flinn Director, Advertising & Brand Moen Incorporated (800) 321-8809, Ext. 2330 media@moen.com Jennifer Allanson or Kristi Stolarski Falls Communications (216) 696-0229 jallanson@fallscommunications.com or kstolarski@fallscommunications.com
NORTH OLMSTED, OH--(Marketwire - May 13, 2009) - It's where the typical family begins and
ends their day, and truth be told, it's where they spend a good chunk of
their time throughout the day, as well. Whether it's preparing meals,
finishing homework or surfing the internet, the kitchen has become the real
living room of the home. Curious about this hub of daily activity,
executives at Moen, the number one
faucet brand in North America, began to wonder how real life played out in
this space and recently conducted an online survey to query consumers about
everything from kitchen pet peeves in and around the sink to what they would like to change most about their current
kitchens.
Survey Says: Top Pet Peeve is Dirty Dishes in the Sink
So what are the things that really drive us crazy in the kitchen --
specifically in and around the sink?* According to the survey, the top pet
peeve that consumers have in relation to their kitchen sink area is "other
household members leaving dirty dishes in the sink." Nearly 50 percent of
respondents stated that "family members leaving dirty pots, pans, plates,
etc." was their top cause of tension.
-- Coming in at a close second, with 42 percent of the respondents
surveyed, was "household members leaving food/crumbs in the sink without
washing it out."
-- Rounding out the other top peeves were "not wiping down the faucet or sink as part of cleaning" (at 40 percent) and "leaving
wet/dirty rags and sponges in the sink" (at 34 percent).
-- Only 18 percent of those surveyed said they had no pet peeves.
Not surprisingly, when this same group of consumers was asked for their top
"problem" in relation to their kitchen faucet and sink area, the biggest
response (with nearly 40 percent of the respondents) was "keeping the area
around the faucet clean." The next largest problems were: "too much
splashing when rinsing large items," (at 30 percent) and "difficulty
cleaning the area where the sink meets the countertop," (with 25 percent of
the respondents).
"We are frequently in touch with consumers to seek out problems they may
experience, so we can develop products which specifically solve these
problems," said Jack Suvak, director of market research and insights for
Moen. "While we can't create a product that will help clean up dirty
dishes in the sink, Moen has created faucets which make it easier to clean
the sink area -- with pullout spray functionality to reach every nook and
cranny in the sink, and make every last crumb disappear. Likewise, we have
undermount sinks which integrate seamlessly into a solid-surface countertop
and can help homeowners keep the sink area clean, because crumbs can be
wiped directly from the counter into the sink."
For more information about Moen, including the full survey results, visit
http://www.moen.com/pressroom/pressRelease.cfm?release=3924.
*Respondents could reply with multiple answers.
Moen offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets, showerheads, and
stainless steel sinks for residential and commercial applications. As
the #1 faucet brand in North America, customers have come to rely on Moen
to deliver dependable products and service. Moen is part of Fortune Brands,
Inc. (NYSE : FO ) (www.fortunebrands.com), a leading consumer brands
company.
