DGAP-News: Dialog Semiconductor Plc.: Dialog Semiconductor display-based keypad IC selected by Samsung for its innovative new Smartphone


Dialog Semiconductor Plc. / Product Launch

18.05.2009 

Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
---------------------------------------------------------------------------

Kirchheim/Teck, Germany, 18th May 2009 - Dialog Semiconductor plc (FWB:
DLG) announced today that the new Samsung Smartphone - SCH-u750 - will use
Dialog's DA8531 integrated circuit in a display based keypad configuration.

Dialog has worked closely with Samsung to optimise the operation of the
keypad display to ensure it does not consume any power when images are
static - saving energy and extending the battery life of the phone.

The transparent keypad based on e-ink electronic paper display technology,
automatically adapts to portrait or landscape mode, depending on the
function required; key legends are displayed in portrait mode for phone
dialing, and in landscape mode for sending emails, text or web browsing.

'This is our first design win at Samsung - a top tier mobile phone supplier
and represents an important success for Dialog to be adding Samsung as a
new customer', said Dr Jalal Bagherli, CEO of Dialog Semiconductor.
'Smartphones are the current growth sector for the cellular market and has
been a focus for Dialog.'

The DA8531 offers the best combination of display quality, energy
efficiency, size and cost, reducing the phones bill-of-materials and
required board space.  It comes in a 5 x 5 x 1mm BGA package, requiring
only two external capacitors. The device has 64 display driver outputs and
communicates via a SPI serial interface.            
+++ends

Note to editors:

Dialog Semiconductor creates energy-efficient, integrated, mixed-signal
circuits optimised for personal mobile, lighting & display and automotive
applications. The company provides flexible and dynamic support,
world-class innovation and the assurance of dealing with an established
business partner.  Customers with a significant contribution to revenue
include Sony-Ericsson, Apple, Bosch and TridonicAtco.

With its unique focus and expertise in system power management, Dialog
brings decades of experience to the rapid development of integrated
circuits for power management, audio, display processing and control.
Dialog's processor companion chips are essential for enhancing both the
performance of hand-held products and the consumers' multimedia experience.
With world-class manufacturing partners, Dialog operates a fabless business
model.

Dialog Semiconductor plc is headquartered near Stuttgart with a global
sales, R&D and marketing organisation. In 2008, it had more than $160
million in revenue and was the fastest growing European public
semiconductor company, achieving a growth rate of more than 85%. It
currently has approximately 290 employees. The company is listed on the
Frankfurt (FWB: DLG) stock exchange.


For further information and reader enquiries:

Birgit Hummel, Dialog Semiconductor, Neue Strasse 95, D-73230
Kirchheim/Teck-Nabern, Germany.

Tel:  +49 7021 805 412 E-mail: birgit.hummel@diasemi.com
Fax:  +49 7021 805 200 Web: www.dialog-semiconductor.com

For further information, text and graphics by email or to discuss feature
article opportunities:

Rob Ashwell, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United
Kingdom

Tel: +44 (0)1889 579493 E-mail: rob.ashwell@publitek.com
Fax:  +44 (0)1889 586987 Web: www.publitek.com




DGAP 18.05.2009 
---------------------------------------------------------------------------
 
Language:     English
Issuer:       Dialog Semiconductor Plc.
              Tower Bridge House, St. Katharine's Way
              E1W 1AA London
              Großbritannien
Phone:        +49 7021 805-412
Fax:          +49 7021 805-200
E-mail:       birgit.hummel@diasemi.com
Internet:     www.diasemi.com
ISIN:         GB0059822006
WKN:          927200
Indices:      MIDCAP, PRIMEALL, TECHALLSHARE
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Stuttgart, München, Hamburg, Düsseldorf
 
End of News                                     DGAP News-Service
 
---------------------------------------------------------------------------